Detra Y. Montoya, Ph.D. - Publications
Affiliations: | 2006 | Arizona State University, Tempe, AZ, United States |
Area:
Marketing Business AdministrationYear | Citation | Score | |||
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2013 | Montoya DY, Briggs E. Shared ethnicity effects on service encounters: A study across three U.S. subcultures Journal of Business Research. 66: 314-320. DOI: 10.1016/J.Jbusres.2011.08.011 | 0.392 | |||
2007 | Rosenbaum MS, Montoya DY. Am I welcome here? Exploring how ethnic consumers assess their place identity Journal of Business Research. 60: 206-214. DOI: 10.1016/j.jbusres.2006.09.026 | 0.313 | |||
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