| Year |
Citation |
Score |
| 2019 |
Netzer O, Lemaire A, Herzenstein M. When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications Journal of Marketing Research. 56: 960-980. DOI: 10.1177/0022243719852959 |
0.308 |
|
| 2019 |
Berger J, Humphreys A, Ludwig S, Moe WW, Netzer O, Schweidel DA. Uniting the Tribes: Using Text for Marketing Insight Journal of Marketing. 84: 1-25. DOI: 10.1177/0022242919873106 |
0.378 |
|
| 2018 |
Li Y, Gordon BR, Netzer O. An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition Marketing Science. 37: 812-837. DOI: 10.1287/Mksc.2018.1100 |
0.314 |
|
| 2018 |
Ascarza E, Netzer O, Hardie BGS. Some Customers Would Rather Leave Without Saying Goodbye Marketing Science. 37: 54-77. DOI: 10.1287/Mksc.2017.1057 |
0.301 |
|
| 2017 |
Sharpe Wessling K, Huber J, Netzer O. MTurk Character Misrepresentation: Assessment and Solutions Journal of Consumer Research. 44: 211-230. DOI: 10.1093/Jcr/Ucx053 |
0.304 |
|
| 2017 |
Matz SC, Netzer O. Using Big Data as a window into consumers’ psychology Current Opinion in Behavioral Sciences. 18: 7-12. DOI: 10.1016/J.Cobeha.2017.05.009 |
0.385 |
|
| 2017 |
Ascarza E, Neslin SA, Netzer O, Anderson Z, Fader PS, Gupta S, Hardie BGS, Lemmens A, Libai B, Neal D, Provost F, Schrift R. In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions Customer Needs and Solutions. 5: 65-81. DOI: 10.1007/s40547-017-0080-0 |
0.64 |
|
| 2016 |
Schrift RY, Kivetz R, Netzer O. Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions. Journal of Experimental Psychology. General. PMID 27123577 DOI: 10.1037/Xge0000171 |
0.659 |
|
| 2014 |
Fader PS, Bronnenberg BJ, Iyer G, Neslin SA, Netzer O, Srinivasan K. Report of the marketing science editorial review committee Marketing Science. 33: 159-162. DOI: 10.1287/Mksc.2013.0843 |
0.365 |
|
| 2014 |
Zhang JZ, Netzer O, Ansari A. Dynamic Targeted Pricing in B2B Relationships Marketing Science. 33: 317-337. DOI: 10.1287/Mksc.2013.0842 |
0.361 |
|
| 2012 |
Netzer O, Feldman R, Goldenberg J, Fresko M. Mine Your Own Business: Market-Structure Surveillance Through Text Mining Marketing Science. 31: 521-543. DOI: 10.1287/Mksc.1120.0713 |
0.32 |
|
| 2011 |
Micu AC, Dedeker K, Lewis I, Moran R, Netzer O, Plummer J, Rubinson J. The Shape of Marketing Research in 2021 Journal of Advertising Research. 51: 213-221. DOI: 10.2501/Jar-51-1-213-221 |
0.334 |
|
| 2011 |
Schrift RY, Netzer O, Kivetz R. Complicating Choice Journal of Marketing Research. 48: 308-326. DOI: 10.1509/jmkr.48.2.308 |
0.651 |
|
| 2010 |
Montoya R, Netzer O, Jedidi K. Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability Marketing Science. 29: 909-924. DOI: 10.1287/Mksc.1100.0570 |
0.338 |
|
| 2008 |
Kivetz R, Netzer O, Schrift R. The synthesis of preference: Bridging behavioral decision research and marketing science Journal of Consumer Psychology. 18: 179-186. DOI: 10.1016/J.Jcps.2008.04.005 |
0.668 |
|
| 2008 |
Netzer O, Toubia O, Bradlow ET, Dahan E, Evgeniou T, Feinberg FM, Feit EM, Hui SK, Johnson J, Liechty JC, Orlin JB, Rao VR. Beyond conjoint analysis: Advances in preference measurement Marketing Letters. 19: 337-354. DOI: 10.1007/S11002-008-9046-1 |
0.355 |
|
| 2004 |
Kivetz R, Netzer O, Srinivasan V. Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects Journal of Marketing Research. 41: 262-268. DOI: 10.1509/Jmkr.41.3.262.35993 |
0.418 |
|
| 2004 |
Kivetz R, Netzer O, Srinivasan V. Alternative Models for Capturing the Compromise Effect Journal of Marketing Research. 41: 237-257. DOI: 10.1509/Jmkr.41.3.237.35990 |
0.358 |
|
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