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Jonah A. Berger, Ph.D. - Publications

Affiliations: 
2007 Stanford University, Palo Alto, CA 
Area:
Marketing Business Administration, Social Psychology
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Year Citation  Score
2020 Packard G, Berger J. Thinking of You: How Second-Person Pronouns Shape Cultural Success. Psychological Science. 956797620902380. PMID 32101089 DOI: 10.1177/0956797620902380  0.385
2020 Rifkin JR, Du KM, Berger J. Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts: Journal of Marketing. 2224292092806. DOI: 10.25384/Sage.C.5040932.V1  0.323
2019 Van Zant AB, Berger J. How the voice persuades. Journal of Personality and Social Psychology. PMID 31192632 DOI: 10.1037/Pspi0000193  0.406
2019 Berger J, Humphreys A, Ludwig S, Moe WW, Netzer O, Schweidel DA. Uniting the Tribes: Using Text for Marketing Insight Journal of Marketing. 84: 1-25. DOI: 10.1177/0022242919873106  0.32
2019 Gullo K, Berger JA, Etkin J, Bollinger B. Does Time of Day Affect Variety-Seeking? Journal of Consumer Research. 46: 20-35. DOI: 10.1093/Jcr/Ucy061  0.335
2018 Berger J, Packard G. Are Atypical Things More Popular? Psychological Science. 956797618759465. PMID 29671695 DOI: 10.1177/0956797618759465  0.364
2018 Berger J, Barasch A. A Candid Advantage? The Social Benefits of Candid Photos Social Psychological and Personality Science. 9: 1010-1016. DOI: 10.1177/1948550617732390  0.322
2017 Packard G, Berger J. How Language Shapes Word of Mouth’s Impact Journal of Marketing Research. 54: 572-588. DOI: 10.1509/Jmr.15.0248  0.39
2017 Sela A, Berger JA, Kim J. How Self-Control Shapes the Meaning of Choice Journal of Consumer Research. 44: 724-737. DOI: 10.1093/Jcr/Ucx069  0.311
2017 Weingarten E, Berger J. Fired Up for the Future: How Time Shapes Sharing Journal of Consumer Research. 44: 432-447. DOI: 10.1093/Jcr/Ucx041  0.41
2017 Buechel EC, Berger J. Microblogging and the Value of Undirected Communication Journal of Consumer Psychology. 28: 40-55. DOI: 10.1002/Jcpy.1013  0.348
2016 Berger J. Does Presentation Order Impact Choice After Delay Topics in Cognitive Science. 8: 670-684. PMID 27170416 DOI: 10.1111/Tops.12205  0.361
2016 Chen Z, Berger J. How Content Acquisition Method Affects Word of Mouth Journal of Consumer Research. 43: 86-102. DOI: 10.1093/Jcr/Ucw001  0.399
2015 Park G, Schwartz HA, Sap M, Kern ML, Weingarten E, Eichstaedt JC, Berger J, Stillwell DJ, Kosinski M, Ungar LH, Seligman ME. Living in the Past, Present, and Future: Measuring Temporal Orientation with Language. Journal of Personality. PMID 26710321 DOI: 10.1111/Jopy.12239  0.306
2015 Akpinar E, Berger J. Drivers of cultural success: The case of sensory metaphors. Journal of Personality and Social Psychology. 109: 20-34. PMID 26030055 DOI: 10.1037/Pspa0000025  0.36
2015 Packard GM, Berger JA. Following the Blind: How Expertise and Endorsement Style Impact Word of Mouth Persuasion Acr North American Advances. DOI: 10.2139/Ssrn.2615023  0.381
2015 Berger J. Word of mouth and interpersonal communication The Cambridge Handbook of Consumer Psychology. 368-397. DOI: 10.1017/Cbo9781107706552.014  0.449
2014 Milkman KL, Berger J. The science of sharing and the sharing of science. Proceedings of the National Academy of Sciences of the United States of America. 111: 13642-13649. PMID 25225360 DOI: 10.1073/Pnas.1317511111  0.36
2014 Barasch A, Berger J. Broadcasting and Narrowcasting: How Audience Size Affects What People Share Journal of Marketing Research. 51: 286-299. DOI: 10.1509/Jmr.13.0238  0.386
2014 Bhattacharjee A, Berger J, Menon G. When identity marketing backfires: Consumer agency in identity expression Journal of Consumer Research. 41: 294-309. DOI: 10.1086/676125  0.369
2014 Berger J. Word of mouth and interpersonal communication: A review and directions for future research Journal of Consumer Psychology. 24: 586-607. DOI: 10.1016/J.Jcps.2014.05.002  0.425
2013 Berger J, Milkman KL. Emotion and Virality: What Makes Online Content Go Viral? Gfk Marketing Intelligence Review. 5: 18-23. DOI: 10.2478/Gfkmir-2014-0022  0.323
2013 Chen Z, Berger JA. When, Why, and How Controversy Causes Conversation Journal of Consumer Research. 40: 580-593. DOI: 10.1086/671465  0.314
2013 Berger J, Iyengar R. Communication channels and word of mouth: How the medium shapes the message Journal of Consumer Research. 40: 567-579. DOI: 10.1086/671345  0.358
2012 Berger J, Bradlow ET, Braunstein A, Zhang Y. From Karen to Katie: using baby names to understand cultural evolution. Psychological Science. 23: 1067-73. PMID 22983760 DOI: 10.1177/0956797612443371  0.354
2012 Berger JA, Buechel E. Facebook Therapy? Why Do People Share Self-Relevant Content Online? Acr North American Advances. DOI: 10.2139/Ssrn.2013148  0.348
2012 Mcshane BB, Bradlow ET, Berger J. Visual influence and social groups Journal of Marketing Research. 49: 854-871. DOI: 10.1509/Jmr.11.0223  0.355
2012 Sela A, Berger JA. How Attribute Quantity Influences Option Choice Journal of Marketing Research. 49: 942-953. DOI: 10.1509/Jmr.11.0142  0.411
2012 Berger JA, Milkman KL. What Makes Online Content Viral Journal of Marketing Research. 49: 192-205. DOI: 10.1509/Jmr.10.0353  0.334
2012 Chan C, Berger JA, Boven LV. Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice Journal of Consumer Research. 39: 561-573. DOI: 10.1086/664804  0.383
2012 Sela A, Berger JA. Decision Quicksand: How Trivial Choices Suck Us In Journal of Consumer Research. 39: 360-370. DOI: 10.1086/662997  0.307
2011 Berger JA. Arousal Increases Social Transmission of Information Psychological Science. 22: 891-893. PMID 21690315 DOI: 10.1177/0956797611413294  0.357
2011 Berger J, Sorensen AT, Rasmussen SJ. Common “Wisdom” Put to the Test: Bad News Can be Good News … Sometimes Gfk Marketing Intelligence Review. 3: 48-53. DOI: 10.2478/Gfkmir-2014-0055  0.359
2011 Berger J, Schwartz EM. What Drives Immediate and Ongoing Word of Mouth Journal of Marketing Research. 48: 869-880. DOI: 10.1509/Jmkr.48.5.869  0.373
2011 Berger J, Pope D. Can losing lead to winning? Management Science. 57: 817-827. DOI: 10.1287/Mnsc.1110.1328  0.338
2011 Berger J, Shiv B. Food, sex and the hunger for distinction Journal of Consumer Psychology. 21: 464-472. DOI: 10.1016/J.Jcps.2011.01.003  0.331
2010 Berger J, Sorensen AT, Rasmussen SJ. Positive effects of negative publicity: When negative reviews increase sales Marketing Science. 29: 815-827. DOI: 10.1287/Mksc.1090.0557  0.354
2010 Berger JA, Ward MK. Subtle Signals of Inconspicuous Consumption Journal of Consumer Research. 37: 555-569. DOI: 10.1086/655445  0.348
2009 Berger J, Le Mens G. How adoption speed affects the abandonment of cultural tastes. Proceedings of the National Academy of Sciences of the United States of America. 106: 8146-50. PMID 19416813 DOI: 10.1073/Pnas.0812647106  0.401
2009 Sela A, Berger JA, Liu W. Variety, Vice, and Virtue: How Assortment Size Influences Option Choice Journal of Consumer Research. 35: 941-951. DOI: 10.1086/593692  0.386
2009 Berger J, Mens GL. Reply to Bentley and Ormerod: Key considerations in studying cultural abandonment by using baby names Proceedings of the National Academy of Sciences of the United States of America. 106. DOI: 10.1073/Pnas.0909403106  0.316
2008 Berger J, Heath C. Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes. Journal of Personality and Social Psychology. 95: 593-607. PMID 18729697 DOI: 10.1037/0022-3514.95.3.593  0.391
2008 Berger J, Meredith M, Wheeler SC. Contextual priming: where people vote affects how they vote. Proceedings of the National Academy of Sciences of the United States of America. 105: 8846-9. PMID 18574152 DOI: 10.1073/Pnas.0711988105  0.326
2008 Berger J, Fitzsimons G. Dogs on the street, pumas on your feet: How cues in the environment influence product evaluation and choice Journal of Marketing Research. 45: 1-14. DOI: 10.1509/Jmkr.45.1.1  0.37
2007 Pronin E, Berger JA, Molouki S. Alone in a crowd of sheep: Asymmetric perceptions of conformity and their roots in an introspection illusion. Journal of Personality and Social Psychology. 92: 585-595. PMID 17469946 DOI: 10.1037/0022-3514.92.4.585  0.373
2007 Berger J, Draganska M, Simonson I. The Influence of Product Variety on Brand Perception and Choice Marketing Science. 26: 460-472. DOI: 10.1287/Mksc.1060.0253  0.611
2007 Berger JA, Heath C. Where Consumers Diverge from Others: Identity Signaling and Product Domains Journal of Consumer Research. 34: 121-134. DOI: 10.1086/519142  0.398
2007 Wheeler SC, Berger J. When the same prime leads to different effects Journal of Consumer Research. 34: 357-368. DOI: 10.1086/518547  0.395
2006 Heath C, Ho B, Berger J. Focal points in coordinated divergence Journal of Economic Psychology. 27: 635-647. DOI: 10.1016/J.Joep.2006.04.004  0.307
2005 Berger JA, Heath C. Idea habitats: how the prevalence of environmental cues influences the success of ideas. Cognitive Science. 29: 195-221. PMID 21702772 DOI: 10.1207/S15516709Cog0000_10  0.339
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