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Alice M. Tybout - Publications

Affiliations: 
Northwestern University, Evanston, IL 
Area:
Marketing Business Administration, Social Psychology, Cognitive Psychology
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23 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2017 Tybout AM. Trend Micro (A): Responding to a Service Failure Kellogg School of Management Cases. 1: 1-2. DOI: 10.1108/Case.Kellogg.2016.000377  0.303
2017 Tybout AM, Ragsdale K. ThoughtWorks (A): Targeting and Positioning Basics for a Services Firm Kellogg School of Management Cases. 1: 1-12. DOI: 10.1108/Case.Kellogg.2016.000372  0.316
2017 Hennessy J, Carter J, Carter J, Tybout AM. Maybelline Inc.: About Face Kellogg School of Management Cases. 1: 1-28. DOI: 10.1108/Case.Kellogg.2016.000195  0.35
2016 Tybout AM, Hennessy J, Fahey N, Snyder C. The Case of Synthroid (A): Marketing a Drug Coming Off Patent Kellogg School of Management Cases. 1: 1-19. DOI: 10.1108/Case.Kellogg.2016.000343  0.325
2011 Tybout AM, Fahey N. Positioning the Tata Nano (A) Kellogg School of Management Cases. 1: 1-12. DOI: 10.1108/Case.Kellogg.2016.000264  0.301
2008 Tybout AM, Bennett P, Koenigs B. Terlato Wines International: Managing Rutherford Hill Merlot in a Post-Sideways Market Kellogg School of Management Cases. 1: 1-9. DOI: 10.1108/Case.Kellogg.2016.000338  0.327
2008 Grant SJ, Tybout AM. The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty Journal of Consumer Research. 34: 897-913. DOI: 10.1086/527342  0.351
2006 Roehm ML, Tybout AM. When Will a Brand Scandal Spill Over, and How Should Competitors Respond? Journal of Marketing Research. 43: 366-373. DOI: 10.1509/Jmkr.43.3.366  0.357
2005 Tybout AM, Sternthal B, Malaviya P, Bakamitsos GA, Park S. Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease Journal of Consumer Research. 32: 76-85. DOI: 10.1086/426617  0.387
1999 Calder BJ, Tybout AM. A vision of theory, research, and the future of business schools Journal of the Academy of Marketing Science. 27: 359-366. DOI: 10.1177/0092070399273006  0.343
1997 Meyers-Levy J, Tybout AM. Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources Journal of Consumer Research. 24: 1-14. DOI: 10.1086/209490  0.331
1996 Peracchio LA, Tybout AM. The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation Journal of Consumer Research. 23: 177-192. DOI: 10.1086/209475  0.339
1989 Meyers-Levy J, Tybout AM. Schema Congruity as a Basis for Product Evaluation Journal of Consumer Research. 16: 39-54. DOI: 10.1086/209192  0.308
1987 Calder BJ, Tybout AM. What Consumer Research Is Journal of Consumer Research. 14: 136-140. DOI: 10.1086/209101  0.356
1983 Tybout AM, Sternthal B, Calder BJ. Information Availability as a Determinant of Multiple Request Effectiveness Journal of Marketing Research. 20: 280-290. DOI: 10.1177/002224378302000306  0.312
1983 Calder BJ, Phillips LW, Tybout AM. Beyond External Validity Journal of Consumer Research. 10: 112-114. DOI: 10.1086/208950  0.32
1982 Calder BJ, Phillips LW, Tybout AM. The Concept of External Validity Journal of Consumer Research. 9: 240-244. DOI: 10.1086/208920  0.325
1981 Tybout AM, Calder BJ, Sternthal B. Using Information Processing Theory to Design Marketing Strategies Journal of Marketing Research. 18: 73-79. DOI: 10.1177/002224378101800107  0.349
1981 Tybout AM, Hauser JR. A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation Journal of Marketing. 45: 82-101. DOI: 10.1177/002224298104500307  0.347
1981 Calder BJ, Phillips LW, Tybout AM. Designing Research for Application Journal of Consumer Research. 8: 197-207. DOI: 10.1086/208856  0.335
1978 Tybout AM. Relative Effectiveness of Three Behavioral Influence Strategies as Supplements to Persuasion in a Marketing Context Journal of Marketing Research. 15: 229-242. DOI: 10.1177/002224377801500206  0.318
1975 Tybout AM, Zaltman G. A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance" Journal of Marketing Research. 12: 234-237. DOI: 10.1177/002224377501200217  0.365
1974 Tybout AM, Zaltman G. Ethics in Marketing Research: Their Practical Relevance: Journal of Marketing Research. 11: 357-368. DOI: 10.1177/002224377401100401  0.345
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