Gita V. Johar - Publications

Affiliations: 
Columbia University, New York, NY 
Area:
Marketing Business Administration, Social Psychology

47 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Bellis Ed, Johar GV. Autonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer Adoption Journal of Retailing. 96: 74-87. DOI: 10.1016/J.Jretai.2019.12.004  0.36
2018 Chung J, Johar GV. The Seesaw Self: Possessions, Identity (De)activation, and Task Performance Journal of Marketing Research. 55: 752-765. DOI: 10.1509/Jmr.16.0099  0.328
2018 Noseworthy TJ, Murray KB, Muro FD, Johar G, Moreau P. When Two Wrongs Make a Right: Using Conjunctive Enablers to Enhance Evaluations for Extremely Incongruent New Products Journal of Consumer Research. 44: 1379-1396. DOI: 10.1093/Jcr/Ucx106  0.36
2017 Jun Y, Meng R, Johar GV. Perceived social presence reduces fact-checking. Proceedings of the National Academy of Sciences of the United States of America. PMID 28533396 DOI: 10.1073/Pnas.1700175114  0.33
2017 Dahl DW, Fischer E, Johar GV, Morwitz VG. Making Sense from (Apparent) Senselessness: The JCR Lens Journal of Consumer Research. 44: 719-723. DOI: 10.1093/Jcr/Ucx097  0.397
2017 Faraji-Rad A, Melumad S, Johar GV. Consumer desire for control as a barrier to new product adoption Journal of Consumer Psychology. 27: 347-354. DOI: 10.1016/J.Jcps.2016.08.002  0.361
2016 Dahl D, Fischer E, Johar G, Morwitz V. Tutorials in Consumer Research Journal of Consumer Research. 43: 199-199. DOI: 10.1093/Jcr/Ucw022  0.35
2016 Weiss L, Johar GV. Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment Journal of Consumer Research. 42: 915-930. DOI: 10.1093/Jcr/Ucv097  0.548
2016 Johar GV. Mistaken Inferences from Advertising Conversations: A Modest Research Agenda Journal of Advertising. 45: 318-325. DOI: 10.1080/00913367.2016.1217810  0.428
2015 Dahl D, Fischer E, Johar G, Morwitz V. The evolution of jcr: A view through the eyes of its editors Journal of Consumer Research. 42: 1-4. DOI: 10.1093/Jcr/Ucv014  0.324
2014 Dahl D, Fischer E, Johar G, Morwitz V. From the editors-elect: Meaningful consumer research Journal of Consumer Research. 41: iii-v. DOI: 10.1086/676452  0.366
2013 Hamerman EJ, Johar GV. Conditioned Superstition: Desire for Control and Consumer Brand Preferences Journal of Consumer Research. 40: 428-443. DOI: 10.1086/670762  0.388
2013 Weiss L, Johar GV. Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t) Journal of Consumer Research. 40: 185-201. DOI: 10.1086/669330  0.537
2013 Einwiller SA, Johar GV. Countering accusations with inoculation: The moderating role of consumer-company identification Public Relations Review. 39: 198-206. DOI: 10.1016/J.Pubrev.2013.03.002  0.442
2009 Ames DR, Johar GV. I'll know what you're like when i see how you feel: how and when affective displays influence behavior-based impressions. Psychological Science. 20: 586-93. PMID 19368697 DOI: 10.1111/J.1467-9280.2009.02330.X  0.321
2009 Mukhopadhyay A, Johar GV. Indulgence as self-reward for prior shopping restraint: A justification-based mechanism ☆ Journal of Consumer Psychology. 19: 334-345. DOI: 10.1016/J.Jcps.2009.02.016  0.589
2008 Gorn GJ, Jiang Y, Johar GV. Babyfaces, trait inferences, and company evaluations in a public relations crisis Journal of Consumer Research. 35: 36-49. DOI: 10.1086/529533  0.407
2007 Zemborain MR, Johar GV. Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence Journal of Consumer Research. 33: 506-514. DOI: 10.1086/510224  0.387
2007 Mukhopadhyay A, Johar GV. Tempted or Not? - The Effect of Recent Purchase History on Responses to Affective Advertising Journal of Consumer Research. 33: 445-453. DOI: 10.1086/510218  0.574
2007 Johar GV, Roggeveen AL. Changing False Beliefs from Repeated Advertising: The Role of Claim-Refutation Alignment Journal of Consumer Psychology. 17: 118-127. DOI: 10.1016/S1057-7408(07)70018-9  0.664
2006 Johar GV, Pham MT, Wakefield KL. How event sponsors are really identified: A (baseball) field analysis Journal of Advertising Research. 46: 183-198. DOI: 10.2501/S002184990606020X  0.366
2006 Johar GV, Maheswaran D, Peracchio LA. MAPping the frontiers: Theoretical advances in consumer research on memory, affect, and persuasion Journal of Consumer Research. 33: 139-149. DOI: 10.1086/500493  0.385
2006 Gershoff AD, Johar GV. Do You Know Me? Consumer Calibration of Friends' Knowledge Journal of Consumer Research. 32: 496-503. DOI: 10.1086/500479  0.359
2005 Johar GV, Sengupta J, Aaker JL. Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing Journal of Marketing Research. 42: 458-469. DOI: 10.1509/Jmkr.2005.42.4.458  0.417
2005 Johar GV. The Price of Friendship: When, Why, and How Relational Norms Guide Social Exchange Behavior Journal of Consumer Psychology. 15: 22-27. DOI: 10.1207/S15327663Jcp1501_4  0.379
2005 Mukhopadhyay A, Johar GV. Where There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions Journal of Consumer Research. 31: 779-786. DOI: 10.1086/426611  0.536
2004 Roggeveen AL, Johar GV. Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range Journal of Marketing Research. 41: 19-30. DOI: 10.1509/Jmkr.41.1.19.25079  0.613
2003 Johar GV, Moreau P, Schwarz N. Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility Journal of Consumer Psychology. 13: 220-229. DOI: 10.1207/S15327663Jcp1303_04  0.393
2002 Johar GV, Sengupta J. The Effects Of Dissimulation On The Accessibility And Predictive Power Of Weakly Held Attitudes Social Cognition. 20: 257-293. DOI: 10.1521/Soco.20.4.257.19909  0.392
2002 Roggeveen AL, Johar GV. Perceived Source Variability Versus Familiarity: Testing Competing Explanations for the Truth Effect Journal of Consumer Psychology. 12: 81-91. DOI: 10.1207/S15327663Jcp1202_02  0.634
2002 Morrin M, Jacoby J, Johar GV, He X, Kuss A, Mazursky D. Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles Journal of Consumer Research. 29: 188-198. DOI: 10.1086/341570  0.361
2002 Sengupta J, Johar GV. Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives Journal of Consumer Research. 29: 39-56. DOI: 10.1086/339920  0.416
2001 Jacoby J, Morrin M, Johar G, Gürhan Z, Küss A, Mazursky D. Training Novice Investors to Become More Expert: The Role of Information Accessing Strategy The Journal of Psychology and Financial Markets. 2: 69-79. DOI: 10.1207/S15327760Jpfm0202_02  0.308
2001 Sengupta J, Johar GV. Contingent Effects of Anxiety on Message Elaboration and Persuasion Personality and Social Psychology Bulletin. 27: 139-150. DOI: 10.1177/0146167201272001  0.311
2001 Johar GV, Holbrook MB, Stern BB. The Role of Myth in Creative Advertising Design: Theory, Process and Outcome Journal of Advertising. 30: 1-25. DOI: 10.1080/00913367.2001.10673634  0.372
2001 Pham MT, Johar GV. Market prominence biases in sponsor identification: Processes and consequentiality Psychology and Marketing. 18: 123-143. DOI: 10.1002/1520-6793(200102)18:2<123::Aid-Mar1002>3.0.Co;2-3  0.424
2000 Johar GV, Simmons CJ. The use of concurrent disclosures to correct invalid inferences. Journal of Consumer Research. 26: 307-322. DOI: 10.1086/209565  0.388
1999 Johar GV, Pham MT. Relatedness, prominence, and constructive sponsor identification Journal of Marketing Research. 36: 299-312. DOI: 10.1177/002224379903600301  0.327
1999 Raghubir P, Johar GV. Hong Kong 1997 in context Public Opinion Quarterly. 63: 543-565. DOI: 10.1086/297870  0.395
1998 Jacoby J, Johar GV, Morrin M. Consumer behavior: a quadrennium. Annual Review of Psychology. 49: 319-44. PMID 15012471 DOI: 10.1146/Annurev.Psych.49.1.319  0.347
1997 Menon G, Johar GV. Antecedents of Positivity Effects in Social Versus Nonsocial Judgments Journal of Consumer Psychology. 6: 313-337. DOI: 10.1207/S15327663Jcp0604_01  0.423
1997 Pham MT, Johar GV. Contingent processes of source identification Journal of Consumer Research. 24: 249-265. DOI: 10.1086/209508  0.312
1997 Johar GV, Jedidi K, Jacoby J. A Varying-Parameter Averaging Model of On-Line Brand Evaluations Journal of Consumer Research. 24: 232-247. DOI: 10.1086/209507  0.339
1996 Johar GV. Intended and Unintended Effects of Corrective Advertising on Beliefs and Evaluations: An Exploratory Analysis Journal of Consumer Psychology. 5: 209-230. DOI: 10.1207/S15327663Jcp0503_01  0.355
1996 Krishna A, Johar GV. Consumer perceptions of deals: Biasing effects of varying deal prices Journal of Experimental Psychology: Applied. 2: 187-206. DOI: 10.1037/1076-898X.2.3.187  0.341
1995 Johar GV. Consumer Involvement and Deception from Implied Advertising Claims Journal of Marketing Research. 32: 267-279. DOI: 10.1177/002224379503200303  0.388
1995 Creyer EH, Johar GV. Response Mode Bias in the Formation of Preference: Boundary Conditions of the Prominence Effect Organizational Behavior and Human Decision Processes. 62: 14-22. DOI: 10.1006/Obhd.1995.1027  0.393
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