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Eric A. Yorkston, Ph.D. - Publications

Affiliations: 
2000 New York University, Graduate School of Business Administration 
Area:
Marketing Business Administration
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9 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2019 Sunder S, Kim KH, Yorkston EA. What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions: Journal of Marketing. 83: 93-112. DOI: 10.25384/Sage.C.4673090.V1  0.347
2016 Nicolao L, Yorkston E, Brocato D, Brei VA. Improving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers Bar. Brazilian Administration Review. 13: 19-32. DOI: 10.1590/1807-7692Bar2016160020  0.387
2013 Ghoshal T, Yorkston E, Nunes JC, Boatwright P. Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis Journal of Marketing Research. 51: 563-577. DOI: 10.1509/Jmr.12.0075  0.406
2012 Morales AC, Scott ML, Yorkston EA. The Role of Accent Standardness in Message Preference and Recall Journal of Advertising. 41: 33-46. DOI: 10.2753/Joa0091-3367410103  0.389
2010 Yorkston EA, Nunes JC, Matta S. The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions: Journal of Marketing. 74: 80-93. DOI: 10.1509/Jmkg.74.1.80  0.432
2008 Naylor G, Kleiser SB, Baker J, Yorkston E. Using transformational appeals to enhance the retail experience Journal of Retailing. 84: 49-57. DOI: 10.1016/J.Jretai.2008.01.001  0.359
2007 Yorkston E, Nunes J, Matta S. The Role of Implicit Theories in Brand Extendibility Acr North American Advances. DOI: 10.2139/Ssrn.995247  0.394
2005 Yorkston E, Mello GED. Linguistic Gender Marking and Categorization Journal of Consumer Research. 32: 224-234. DOI: 10.1086/432232  0.48
2004 Yorkston E, Menon G. A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments Journal of Consumer Research. 31: 43-51. DOI: 10.1086/383422  0.404
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