Geeta Menon - Publications

Affiliations: 
New York University, Graduate School of Business Administration 
Area:
Marketing Business Administration, Social Psychology, Mass Communications

24 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2014 Kyung EJ, Menon G, Trope Y. Construal level and temporal judgments of the past: the moderating role of knowledge. Psychonomic Bulletin & Review. 21: 734-9. PMID 24166006 DOI: 10.3758/S13423-013-0534-9  0.358
2014 Bhattacharjee A, Berger J, Menon G. When identity marketing backfires: Consumer agency in identity expression Journal of Consumer Research. 41: 294-309. DOI: 10.1086/676125  0.392
2010 Kyung EJ, Menon G, Trope Y. Reconstruction of things past: Why do some memories feel so close and others so far away? Journal of Experimental Social Psychology. 46: 217-220. PMID 21836727 DOI: 10.1016/J.Jesp.2009.09.003  0.368
2010 Bülbül C, Menon G. The Power of Emotional Appeals in Advertising: The Influence of Concrete Versus Abstract Affect On Time-Dependent Decisions Journal of Advertising Research. 50: 169-180. DOI: 10.2501/S0021849910091336  0.376
2009 Menon G, Kyung EJ, Agrawal N. Biases in social comparisons: Optimism or pessimism? Organizational Behavior and Human Decision Processes. 108: 39-52. DOI: 10.1016/J.Obhdp.2008.05.001  0.354
2007 Thomas M, Menon G. When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence Journal of Marketing Research. 44: 401-409. DOI: 10.1509/Jmkr.44.3.401  0.33
2007 Agrawal N, Menon G, Aaker JL. Getting Emotional About Health Journal of Marketing Research. 44: 100-113. DOI: 10.1509/Jmkr.44.1.100  0.354
2006 Ramanathan S, Menon G. Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior Journal of Marketing Research. 43: 628-641. DOI: 10.1509/Jmkr.43.4.628  0.647
2005 Raghubir P, Menon G. When and why is ease of retrieval informative? Memory & Cognition. 33: 821-32. PMID 16383170 DOI: 10.3758/Bf03193077  0.38
2005 Raghubir P, Menon G. Depressed or just blue? the persuasive effects of a self-diagnosis inventory Journal of Applied Social Psychology. 35: 2535-2559. DOI: 10.1111/J.1559-1816.2005.Tb02113.X  0.345
2004 Chandran S, Menon G. When a day means more than a year: Effects of temporal framing on judgments of health risk Journal of Consumer Research. 31: 375-389. DOI: 10.1086/422116  0.387
2004 Yorkston E, Menon G. A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments Journal of Consumer Research. 31: 43-51. DOI: 10.1086/383422  0.592
2003 Menon G, Raghubir P. Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework? Journal of Consumer Research. 30: 230-243. DOI: 10.1086/376804  0.372
2002 Menon G, Block LG, Ramanathan S. We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk Journal of Consumer Research. 28: 533-549. DOI: 10.1086/338203  0.652
2002 Fitzsimons GJ, Hutchinson JW, Williams P, Alba JW, Chartrand TL, Huber J, Kardes FR, Menon G, Raghubir P, Russo JE, Shiv B, Tavassoli NT. Non-Conscious Influences on Consumer Choice Marketing Letters. 13: 269-279. DOI: 10.1023/A:1020313710388  0.35
2001 Raghubir P, Menon G. Framing Effects in Risk Perceptions of Aids Marketing Letters. 12: 145-155. DOI: 10.1023/A:1011165019311  0.441
1998 Raghubir P, Menon G. AIDS and me, never the twain shall meet: The effects of information accessibility on judgments of risk and advertising effectiveness Journal of Consumer Research. 25: 52-63. DOI: 10.1086/209526  0.441
1997 Menon G, Johar GV. Antecedents of Positivity Effects in Social Versus Nonsocial Judgments Journal of Consumer Psychology. 6: 313-337. DOI: 10.1207/S15327663Jcp0604_01  0.412
1997 Menon G, Raghubir P, Schwarz N. How Much Will I Spend? Factors Affecting Consumers’ Estimates of Future Expense Journal of Consumer Psychology. 6: 141-164. DOI: 10.1207/S15327663Jcp0602_02  0.377
1997 Menon G. Are the Parts Better than the Whole? The Effects of Decompositional Questions on Judgments of Frequent Behaviors: Journal of Marketing Research. 34: 335-346. DOI: 10.1177/002224379703400303  0.392
1996 Raghubir P, Menon G. Asking sensitive questions: The effects of type of referent and frequency wording in counterbiasing methods Psychology and Marketing. 13: 633-652. DOI: 10.1002/(Sici)1520-6793(199610)13:7<633::Aid-Mar1>3.0.Co;2-I  0.376
1995 Menon G, Bickart B, Sudman S, Blair J. How Well do you Know your Partner? Strategies for Formulating Proxy-Reports and Their Effects on Convergence to Self-Reports Journal of Marketing Research. 32: 75-84. DOI: 10.1177/002224379503200109  0.302
1995 Menon G, Raghubir P, Schwarz N. Behavioral Frequency Judgments - An Accessibility Diagnosticity Framework Journal of Consumer Research. 22: 212-228. DOI: 10.1086/209446  0.389
1993 Menon G. The Effects of Accessibility of Information in Memory on Judgments of Behavioral Frequencies Journal of Consumer Research. 20: 431-440. DOI: 10.1086/209359  0.398
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