| Year |
Citation |
Score |
| 2020 |
Mooi E, Mani S, Kleinaltenkamp M, Lilien G, Wilkinson I. Connect, engage, transform: how B2B researchers can engage in impactful industry collaboration Journal of Business & Industrial Marketing. DOI: 10.1108/Jbim-09-2019-0401 |
0.372 |
|
| 2020 |
Lilien GL. IJRM special section introduction: EMAC distinguished marketing scholar papers International Journal of Research in Marketing. 37: 1-2. DOI: 10.1016/J.Ijresmar.2020.01.006 |
0.439 |
|
| 2019 |
Gupta A, Kumar A, Grewal R, Lilien GL. Within-Seller and Buyer-Seller Network Structures and Key Account Profitability Journal of Marketing. 83: 108-132. DOI: 10.25384/Sage.C.4309451.V1 |
0.437 |
|
| 2017 |
Shi H, Sridhar S, Grewal R, Lilien G. Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets Journal of Marketing. 81: 25-44. DOI: 10.1509/Jm.15.0358 |
0.461 |
|
| 2016 |
Lilien GL. The B2B Knowledge Gap International Journal of Research in Marketing. 33: 543-556. DOI: 10.1016/J.Ijresmar.2016.01.003 |
0.447 |
|
| 2014 |
Schmitz C, Lee YC, Lilien GL. Cross-selling performance in complex selling contexts: An examination of supervisory- and compensation-based controls Journal of Marketing. 78: 1-19. DOI: 10.1509/Jm.12.0421 |
0.385 |
|
| 2014 |
Hada M, Grewal R, Lilien GL. Supplier-selected referrals Journal of Marketing. 78: 34-51. DOI: 10.1509/Jm.11.0173 |
0.412 |
|
| 2014 |
Germann F, Lilien GL, Fiedler L, Kraus M. Do Retailers Benefit from Deploying Customer Analytics? Journal of Retailing. DOI: 10.1016/J.Jretai.2014.08.002 |
0.46 |
|
| 2013 |
Sabnis G, Chatterjee SC, Grewal R, Lilien GL. The sales lead black hole: On sales reps' follow-up of marketing leads Journal of Marketing. 77: 52-67. DOI: 10.1509/Jm.10.0047 |
0.491 |
|
| 2013 |
Lilien GL, Roberts JH, Shankar V. Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects Marketing Science. 32: 229-245. DOI: 10.1287/Mksc.1120.0756 |
0.493 |
|
| 2013 |
Germann F, Lilien GL, Rangaswamy A. Performance implications of deploying marketing analytics International Journal of Research in Marketing. 30: 114-128. DOI: 10.1016/J.Ijresmar.2012.10.001 |
0.504 |
|
| 2013 |
Griffin A, Josephson BW, Lilien G, Wiersema F, Bayus B, Chandy R, Dahan E, Gaskin S, Kohli A, Miller C, Oliva R, Spanjol J. Marketing's roles in innovation in business-to-business firms: Status, issues, and research agenda Marketing Letters. 24: 323-337. DOI: 10.1007/S11002-013-9240-7 |
0.499 |
|
| 2012 |
Desai PS, Bell D, Lilien G, Soberman D. Editorial---The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World Marketing Science. 31: 1-3. DOI: 10.1287/Mksc.1110.0697 |
0.413 |
|
| 2012 |
Srinivasan R, Lilien GL, Rangaswamy A, Pingitore GM, Seldin D. The Total Product Design Concept and an Application to the Auto Market Journal of Product Innovation Management. 29: 3-20. DOI: 10.1111/J.1540-5885.2012.00958.X |
0.569 |
|
| 2011 |
Lilien GL. Bridging the Academic–Practitioner Divide in Marketing Decision Models: Journal of Marketing. 75: 196-210. DOI: 10.1509/Jmkg.75.4.196 |
0.509 |
|
| 2011 |
Srinivasan R, Lilien GL, Sridhar S. Should Firms Spend More on Research and Development and Advertising During Recessions Journal of Marketing. 75: 49-65. DOI: 10.1509/Jmkg.75.3.49 |
0.616 |
|
| 2011 |
Lilien GL. The inaugural EMAC Distinguished Marketing Scholar Award International Journal of Research in Marketing. 28: 75. DOI: 10.1016/J.Ijresmar.2011.05.001 |
0.477 |
|
| 2010 |
Lilien GL. Is academic marketing losing its way? Embrace intermediaries ☆ Australasian Marketing Journal (Amj). 18: 174-176. DOI: 10.1016/J.Ausmj.2010.06.011 |
0.473 |
|
| 2010 |
Lilien GL, Srinivasan R. Marketing spending strategy in recessions Australasian Marketing Journal (Amj). 18: 181-182. DOI: 10.1016/J.Ausmj.2010.06.002 |
0.476 |
|
| 2010 |
Lilien GL, Grewal R, Bowman D, Ding M, Griffin A, Kumar V, Narayandas D, Peres R, Srinivasan R, Wang Q. Calculating, creating, and claiming value in business markets: Status and research agenda Marketing Letters. 21: 287-299. DOI: 10.1007/S11002-010-9108-Z |
0.442 |
|
| 2009 |
Roberts JH, Lilien GL. 2007 ISMS Practice Prize Competition---Special Section Introduction Marketing Science. 28: 617-619. DOI: 10.1287/Mksc.1080.0478 |
0.42 |
|
| 2008 |
Roberts JH, Lilien GL. 2006 ISMS Practice Prize Competition---Special Section Introduction Marketing Science. 27: 542-544. DOI: 10.1287/Mksc.1080.0372 |
0.435 |
|
| 2008 |
Bruyn AD, Liechty JC, Huizingh EKRE, Lilien GL. Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids Marketing Science. 27: 443-460. DOI: 10.1287/Mksc.1070.0306 |
0.326 |
|
| 2008 |
Lilien GL. The Ombudsman: Who's at Fawlt at Fawlty Towers? Commentaries on the Citation Dilemma Interfaces. 38: 123-124. DOI: 10.1287/Inte.1070.0323 |
0.306 |
|
| 2008 |
Grewal R, Dearden JA, Lilien GL. The University Rankings Game: Modeling the Competition Among Universities for Ranking The American Statistician. 62: 232-237. DOI: 10.1198/000313008X332124 |
0.353 |
|
| 2008 |
Wu J, Lilien GL, Dasgupta A. An Exploratory Study of Trade Show Formation and Diversity Journal of Business-to-Business Marketing. 15: 397-424. DOI: 10.1080/15470620802325617 |
0.448 |
|
| 2008 |
Bruyn AD, Lilien GL. A multi-stage model of word-of-mouth influence through viral marketing International Journal of Research in Marketing. 25: 151-163. DOI: 10.1016/J.Ijresmar.2008.03.004 |
0.468 |
|
| 2008 |
Srinivasan R, Lilien GL, Rangaswamy A. Survival of high tech firms: The effects of diversity of product-market portfolios, patents, and trademarks International Journal of Research in Marketing. 25: 119-128. DOI: 10.1016/J.Ijresmar.2007.12.005 |
0.585 |
|
| 2007 |
Kayande U, Roberts JH, Lilien GL, Fong DKH. Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand? Marketing Science. 26: 504-513. DOI: 10.1287/Mksc.1060.0246 |
0.36 |
|
| 2007 |
Lilien GL. The 2005 ISMS Practice Prize Competition---Special Section Introduction: The 2005 ISMS Practice Prize Competition Marketing Science. 26: 550-552. DOI: 10.1287/Mksc.1060.0228 |
0.418 |
|
| 2006 |
Srinivasan R, Lilien GL, Rangaswamy A. The Emergence of Dominant Designs Journal of Marketing. 70: 1-17. DOI: 10.1509/Jmkg.70.2.1 |
0.554 |
|
| 2005 |
Srinivasan R, Rangaswamy A, Lilien GL. Turning adversity into advantage: Does proactive marketing during a recession pay off? International Journal of Research in Marketing. 22: 109-125. DOI: 10.1016/J.Ijresmar.2004.05.002 |
0.509 |
|
| 2004 |
Srinivasan R, Lilien GL, Rangaswamy A. First in, First out? The Effects of Network Externalities on Pioneer Survival Journal of Marketing. 68: 41-58. DOI: 10.1509/Jmkg.68.1.41.24026 |
0.394 |
|
| 2004 |
Lilien GL, Foster JA, Golder PN, Tellis GJ, Roberts JH, Morrison PD, Nelson CJ. The Inaugural ISMS Practice Prize Competition Marketing Science. 23: 180-191. DOI: 10.1287/Mksc.1040.0066 |
0.312 |
|
| 2004 |
Lilien GL, Rangaswamy A, Bruggen GHV, Starke K. DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception Information Systems Research. 15: 216-235. DOI: 10.1287/Isre.1040.0026 |
0.348 |
|
| 2002 |
Bruggen GHV, Lilien GL, Kacker M. Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses Journal of Marketing Research. 39: 469-478. DOI: 10.1509/Jmkr.39.4.469.19117 |
0.352 |
|
| 2002 |
Srinivasan R, Lilien GL, Rangaswamy A. Technological Opportunism and Radical Technology Adoption: An Application to E-Business Journal of Marketing. 66: 47-60. DOI: 10.1509/Jmkg.66.3.47.18508 |
0.321 |
|
| 2002 |
Lilien GL, Morrison PD, Searls K, Sonnack M, Hippel Ev. Performance Assessment of the Lead User Idea-Generation Process for New Product Development Management Science. 48: 1042-1059. DOI: 10.1287/Mnsc.48.8.1042.171 |
0.369 |
|
| 2002 |
Lilien GL, Rangaswamy A, Bruggen GHv, Wierenga B. Bridging the marketing theory-practice gap with marketing engineering Journal of Business Research. 55: 111-121. DOI: 10.1016/S0148-2963(00)00146-6 |
0.484 |
|
| 2001 |
Lilien GL. Book Review: Marketing Management Support Systems: Principles, tools and Implementation Journal of Marketing Research. 38: 395-396. DOI: 10.1509/Jmkr.38.3.395.18870 |
0.393 |
|
| 2001 |
Bulte CVd, Lilien GL. Medical Innovation revisited: Social contagion versus marketing effort American Journal of Sociology. 106: 1409-1435. DOI: 10.1086/320819 |
0.395 |
|
| 2000 |
Lilien GL. A 7-Point Program for Successful Academic Research In Marketing Australasian Marketing Journal (Amj). 8: 69-72. DOI: 10.1016/S1441-3582(00)70193-5 |
0.454 |
|
| 2000 |
Lilien GL, Rangaswamy A. Modeled to bits: Decision models for the digital, networked economy International Journal of Research in Marketing. 17: 227-235. DOI: 10.1016/S0167-8116(00)00021-5 |
0.47 |
|
| 1999 |
Dearden JA, Lilien GL, Yoon E. Marketing and production capacity strategy for non-differentiated products: Winning and losing at the capacity cycle game International Journal of Research in Marketing. 16: 57-74. DOI: 10.1016/S0167-8116(98)00023-8 |
0.51 |
|
| 1998 |
Danneels E, Lilien GL. Doctoral Programs in Business-to-Business Marketing: Status and Prospects Journal of Business-to-Business Marketing. 5: 7-34. DOI: 10.1300/J033V05N01_02 |
0.501 |
|
| 1997 |
Bulte CVd, Lilien GL. Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models Marketing Science. 16: 338-353. DOI: 10.1287/Mksc.16.4.338 |
0.318 |
|
| 1997 |
Rangaswamy A, Lilien GL. Software Tools for New Product Development Journal of Marketing Research. 34: 177-184. DOI: 10.1177/002224379703400115 |
0.443 |
|
| 1997 |
Dekimpe MG, François P, Gopalakrishna S, Lilien GL, Bulte CVd. Generalizing About Trade Show Effectiveness: A Cross-National Comparison Journal of Marketing. 61: 55-64. DOI: 10.1177/002224299706100404 |
0.371 |
|
| 1995 |
Eliashberg J, Lilien GL, Kim N. Searching for Generalizations in Business Marketing Negotiations Marketing Science. 14: 47-60. DOI: 10.1287/Mksc.14.3.G47 |
0.49 |
|
| 1995 |
Gopalakrishna S, Lilien GL. A Three-Stage Model of Industrial Trade Show Performance Marketing Science. 14: 22-42. DOI: 10.1287/Mksc.14.1.22 |
0.407 |
|
| 1995 |
Gopalakrishna S, Lilien GL, Williams JD, Sequeira IK. Do Trade Shows Pay Off Journal of Marketing. 59: 75-83. DOI: 10.1177/002224299505900307 |
0.344 |
|
| 1994 |
Dowling GR, Lilien GL, Soni PK. Business Market Segmentation Procedure for Product Planning Journal of Business-to-Business Marketing. 1: 31-62. DOI: 10.1300/J033V01N04_03 |
0.463 |
|
| 1994 |
Rossiter JR, Lilien GL. New “Brainstorming” Principles: Australian Journal of Management. 19: 61-72. DOI: 10.1177/031289629401900104 |
0.303 |
|
| 1993 |
Brown RV, Lilien GL, Ulvila JW. New Methods for Estimating Business Markets Journal of Business-to-Business Marketing. 1: 33-65. DOI: 10.1300/J033V01N02_03 |
0.476 |
|
| 1993 |
Wind Y(, Lilien GL. Chapter 17 Marketing strategy models Marketing Science. 5: 773-826. DOI: 10.1016/S0927-0507(05)80040-4 |
0.499 |
|
| 1993 |
Roberts JH, Lilien GL. Chapter 2 Explanatory and predictive models of consumer behavior Marketing Science. 5: 27-82. DOI: 10.1016/S0927-0507(05)80025-8 |
0.419 |
|
| 1993 |
Eliashberg J, Lilien GL. Chapter 1 Mathematical marketing models: Some historical perspectives and future projections Marketing Science. 5: 3-23. DOI: 10.1016/S0927-0507(05)80024-6 |
0.524 |
|
| 1993 |
Soni PK, Lilien GL, Wilson DT. Industrial innovation and firm performance: A re-conceptualization and exploratory structural equation analysis☆ International Journal of Research in Marketing. 10: 365-380. DOI: 10.1016/0167-8116(93)90019-U |
0.461 |
|
| 1992 |
Wilson EJ, Lilien GL. Using single informants to study group choice: An examination of research practice in organizational buying Marketing Letters. 3: 297-305. DOI: 10.1007/Bf00994137 |
0.303 |
|
| 1991 |
Seshadri S, Chatterjee K, Lilien GL. Multiple Source Procurement Competitions Marketing Science. 10: 246-263. DOI: 10.1287/Mksc.10.3.246 |
0.448 |
|
| 1990 |
Lilien GL, Yoon E. The timing of competitive market entry: an exploratory study of new industrial products Management Science. 36: 568-585. DOI: 10.1287/Mnsc.36.5.568 |
0.505 |
|
| 1990 |
Lilien GL. Industry-University Cooperation at Penn State's Institute for the Study of Business Markets Interfaces. 20: 94-98. DOI: 10.1287/Inte.20.6.94 |
0.482 |
|
| 1990 |
Dearden JA, Lilien GL. On optimal salesforce compensation in the presence of production learning effects International Journal of Research in Marketing. 7: 179-188. DOI: 10.1016/0167-8116(90)90020-N |
0.405 |
|
| 1989 |
Lilien GL, Yoon E. Determinants Of New Industrial Product Performance: A Strategic Reexamination Of The Empirical Literature Ieee Transactions On Engineering Management. 36: 3-10. DOI: 10.1109/17.19976 |
0.487 |
|
| 1988 |
Yoon E, Lilien GL. Characteristics of the Industrial Distributor's Innovation Activities Journal of Product Innovation Management. 5: 227-240. DOI: 10.1111/1540-5885.530227 |
0.471 |
|
| 1988 |
Yoon E, Lilien GL. Characteristics of the industrial distributor's innovation activities. An exploratory study The Journal of Product Innovation Management. 5: 227-240. DOI: 10.1016/0737-6782(88)90025-2 |
0.472 |
|
| 1988 |
Lilien GL, Wilson DT. Business marketing: Introduction Journal of Business Research. 17: 311-311. DOI: 10.1016/0148-2963(88)90041-0 |
0.479 |
|
| 1987 |
Lilien GL. Marketing mix analysis : with Lotus 1-2-3 Journal of Marketing Research. 24: 454. DOI: 10.2307/3151398 |
0.461 |
|
| 1987 |
Lilien GL. Editorial: Reflections Interfaces. 17: 13-14. DOI: 10.1287/Inte.17.2.13 |
0.309 |
|
| 1987 |
Lilien GL. The Editor's Green Eyeshade: Verification, Etc. Interfaces. 17: 121-123. DOI: 10.1287/Inte.17.1.121 |
0.353 |
|
| 1987 |
Keeney RL, Lilien GL. New industrial product design and evaluation using multiattribute value analysis The Journal of Product Innovation Management. 4: 185-198. DOI: 10.1016/0737-6782(87)90003-8 |
0.506 |
|
| 1986 |
Kalish S, Lilien GL. A market entry timing model for new techniques Management Science. 32: 194-205. DOI: 10.1287/Mnsc.32.2.194 |
0.45 |
|
| 1986 |
Chatterjee K, Lilien GL. Game theory in marketing science uses and limitations International Journal of Research in Marketing. 3: 79-93. DOI: 10.1016/0167-8116(86)90012-1 |
0.452 |
|
| 1986 |
Choffray JM, Lilien GL. A decision-support system for evaluating sales prospects and launch strategies for new products Industrial Marketing Management. 15: 75-85. DOI: 10.1016/0019-8501(86)90046-5 |
0.475 |
|
| 1985 |
Yoon E, Lilien GL. New industrial product performance: The effects of market characteristics and strategy☆ Journal of Product Innovation Management. 2: 134-144. DOI: 10.1111/1540-5885.230134 |
0.46 |
|
| 1984 |
Weinberg CB, Lilien GL, Kotler P. Marketing Decision Making: A Model Building Approach Journal of Marketing Research. 21: 339. DOI: 10.2307/3151611 |
0.408 |
|
| 1984 |
Lilien GL. Editorial: Special Issue on the Forestry Products Industry Interfaces. 14: 112-112. DOI: 10.1287/Inte.14.5.112 |
0.353 |
|
| 1984 |
Lilien GL, Weinstein D. An International Comparison of the Determinants of Industrial Marketing Expenditures Journal of Marketing. 48: 46-53. DOI: 10.1177/002224298404800104 |
0.484 |
|
| 1984 |
Chatterjee K, Lilien GL. Efficiency of Alternative Bargaining Procedures Journal of Conflict Resolution. 28: 270-295. DOI: 10.1177/0022002784028002004 |
0.301 |
|
| 1983 |
Kalish S, Lilien GL. Optimal Price Subsidy Policy for Accelerating the Diffusion Of Innovation Marketing Science. 2: 407-420. DOI: 10.1287/Mksc.2.4.407 |
0.447 |
|
| 1983 |
Lilien GL. 20/30 Hindsight: If the President Likes a New Product Program a Model Won't Kill It Interfaces. 13: 54-58. DOI: 10.1287/Inte.13.3.54 |
0.358 |
|
| 1983 |
Lilien GL. On the Value of Controversy Interfaces. 13: 10-11. DOI: 10.1287/Inte.13.2.10 |
0.36 |
|
| 1983 |
Lilien GL. A descriptive model of the trade-show budgeting decision process Industrial Marketing Management. 12: 25-29. DOI: 10.1016/0019-8501(83)90032-9 |
0.403 |
|
| 1982 |
Lilien GL. Editorial: Shared Information and the Zero-Sum Mentality Interfaces. 12: 31-34. DOI: 10.1287/Inte.12.5.31 |
0.32 |
|
| 1982 |
Choffray J, Lilien GL. DESIGNOR: A Decision Support Procedure for Industrial Product Design Journal of Business Research. 10: 185-197. DOI: 10.1016/0148-2963(82)90027-3 |
0.433 |
|
| 1981 |
Lilien GL, Rao AG, Kalish S. Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment Management Science. 27: 493-506. DOI: 10.1287/Mnsc.27.5.493 |
0.399 |
|
| 1980 |
Lilien GL. Reply to Farris and Buzzell's Comment on ADVISOR 2 Paper Management Science. 26: 101-105. DOI: 10.1287/Mnsc.26.1.101 |
0.475 |
|
| 1980 |
Choffray J, Lilien GL. Industrial market segmentation by the structure of the purchasing process Industrial Marketing Management. 9: 331-342. DOI: 10.1016/0019-8501(80)90049-8 |
0.453 |
|
| 1979 |
Lilien GL. Exceptional Paper---ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products Management Science. 25: 191-204. DOI: 10.1287/Mnsc.25.2.191 |
0.528 |
|
| 1979 |
Lilien GL, Little JDC. The Advisor Project: A Study of Industrial Marketing Budgets Ieee Engineering Management Review. 7: 31-45. DOI: 10.1109/Emr.1979.4306732 |
0.438 |
|
| 1978 |
Choffray J, Lilien GL. Assessing Response to Industrial Marketing Strategy Journal of Marketing. 42: 20. DOI: 10.2307/1249882 |
0.44 |
|
| 1978 |
Choffray J, Lilien GL. Assessing Response to Industrial Marketing Strategy: An operational structure for use in making decisions on product design and communication programs. Journal of Marketing. 42: 20-31. DOI: 10.1177/002224297804200205 |
0.412 |
|
| 1976 |
Choffray J, Lilien GL, Silk AJ, Rao M. Industrial Advertising Effects and Budgeting Practices Journal of Marketing. 40: 16. DOI: 10.2307/1250671 |
0.44 |
|
| 1976 |
Lilien GL, Silk AJ, Choffray J, Rao M. Industrial Advertising Effects and Budgeting Practices: What is known about the effects of industrial advertising? And how does this information affect budget decisions? Journal of Marketing. 40: 16-24. DOI: 10.1177/002224297604000104 |
0.353 |
|
| 1974 |
Lilien GL. A Modified Linear Learning Model Of Buyer Behavior Management Science. 20: 1027-1036. DOI: 10.1287/Mnsc.20.7.1027 |
0.423 |
|
| 1974 |
Lilien GL. Application of a Modified Linear Learning Model of Buyer Behavior Journal of Marketing Research. 11: 279-285. DOI: 10.1177/002224377401100306 |
0.312 |
|
| 1972 |
Rao AG, Lilien G. A System of Promotional Models Management Science. 19: 152-160. DOI: 10.1287/Mnsc.19.2.152 |
0.407 |
|
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