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Renana Peres - Publications

Affiliations: 
Business Administration Hebrew University, Jerusalem, Jerusalem, Israel 
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12 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2019 Muller E, Peres R. The effect of social networks structure on innovation performance: A review and directions for research International Journal of Research in Marketing. 36: 3-19. DOI: 10.1016/J.Ijresmar.2018.05.003  0.36
2019 Lovett MJ, Peres R, Xu L. Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth Quantitative Marketing and Economics. 17: 215-255. DOI: 10.1007/S11129-019-09211-9  0.306
2018 Lovett MJ, Peres R. Mobile diaries – Benchmark against metered measurements: An empirical investigation International Journal of Research in Marketing. 35: 224-241. DOI: 10.1016/J.Ijresmar.2018.01.002  0.312
2014 Peres R, Van Den Bulte C. When to take or forgo new product exclusivity: Balancing protection from competition against word-of-mouth spillover Journal of Marketing. 78: 83-100. DOI: 10.1509/Jm.12.0344  0.338
2014 Lovett M, Peres R, Shachar R. A data set of brands and their characteristics Marketing Science. 33: 609-617. DOI: 10.1287/Mksc.2014.0861  0.321
2014 Peres R. The impact of network characteristics on the diffusion of innovations Physica a: Statistical Mechanics and Its Applications. 402: 330-343. DOI: 10.1016/J.Physa.2014.02.003  0.316
2010 Peres R, Muller E, Mahajan V. Innovation diffusion and new product growth models: A critical review and research directions International Journal of Research in Marketing. 27: 91-106. DOI: 10.1016/J.Ijresmar.2009.12.012  0.348
2010 Lilien GL, Grewal R, Bowman D, Ding M, Griffin A, Kumar V, Narayandas D, Peres R, Srinivasan R, Wang Q. Calculating, creating, and claiming value in business markets: Status and research agenda Marketing Letters. 21: 287-299. DOI: 10.1007/S11002-010-9108-Z  0.301
2009 Libai B, Muller E, Peres R. The diffusion of services Journal of Marketing Research. 46: 163-175. DOI: 10.1509/Jmkr.46.2.163  0.318
2009 Libai B, Muller E, Peres R. The Role of Within-Brand and Cross-Brand Communications in Competitive Growth Journal of Marketing. 73: 19-34. DOI: 10.1509/Jmkg.73.3.19  0.337
2005 Libai B, Muller E, Peres R. The role of seeding in multi-market entry International Journal of Research in Marketing. 22: 375-393. DOI: 10.1016/J.Ijresmar.2005.09.004  0.328
1994 Peres R, Hochstein S. Modeling perceptual learning with multiple interacting elements: a neural network model describing early visual perceptual learning. Journal of Computational Neuroscience. 1: 323-38. PMID 8792238 DOI: 10.1007/Bf00961880  0.456
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