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Luke Kachersky, Ph.D. - Publications

Affiliations: 
2008 Business City University of New York, New York, NY, United States 
Area:
Marketing Business Administration
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11 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2019 Carroll R, Kachersky L. Service fundraising and the role of perceived donation efficacy in individual charitable giving Journal of Business Research. 99: 254-263. DOI: 10.1016/J.Jbusres.2019.02.051  0.331
2018 Carnevale M, Yucel-Aybat O, Kachersky L. Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets Journal of Consumer Behaviour. 17. DOI: 10.1002/Cb.1687  0.448
2015 Kachersky L, Carnevale M. Effects of pronoun brand name perspective and positioning on brand attitude Journal of Product & Brand Management. 24: 157-164. DOI: 10.1108/Jpbm-02-2014-0495  0.422
2014 Kachersky L, Sen S, Kim HM, Carnevale M. Buyer beware of your shadow: how price moderates the effect of incidental similarity on buyer behavior Journal of Applied Social Psychology. 44: 643-649. DOI: 10.1111/Jasp.12255  0.476
2013 Kachersky L, Lerman D. Bridging marketing's intentions and consumer perceptions Journal of Consumer Marketing. 30: 544-552. DOI: 10.1108/Jcm-06-2013-0624  0.44
2013 Kachersky L, Palermo N. How Personal Pronouns Influence Brand Name Preference Journal of Brand Management. 20: 558-570. DOI: 10.1057/Bm.2012.61  0.449
2012 Kabadayi S, Kachersky L. The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising International Journal of Internet Marketing and Advertising. 7: 31-50. DOI: 10.1504/Ijima.2012.044957  0.426
2011 Kachersky L. Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes Journal of Retailing. 87: 479-488. DOI: 10.1016/J.Jretai.2011.08.001  0.467
2011 Kachersky L. Do moniker maladies afflict name letter brands? A dual process theory of name letter branding and avoidance effects Journal of Experimental Social Psychology. 47: 642-646. DOI: 10.1016/J.Jesp.2010.12.005  0.306
2010 Kachersky L, Kim H(. When consumers cope with price-persuasion knowledge: The role of topic knowledge Journal of Marketing Management. 27: 28-40. DOI: 10.1080/02672571003647719  0.501
2006 Kim HM, Kachersky L. Dimensions of price salience: a conceptual framework for perceptions of multi‐dimensional prices Journal of Product & Brand Management. 15: 139-147. DOI: 10.1108/10610420610658974  0.472
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