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Yoshiko DeMotta, Ph.D. - Publications

Affiliations: 
2012 Business City University of New York, New York, NY, United States 
Area:
Marketing Business Administration
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5 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2017 Hildebrand D, DeMotta Y, Sen S, Valenzuela A. Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type Journal of Consumer Research. 44: 738-758. DOI: 10.1093/Jcr/Ucx063  0.508
2017 DeMotta Y, Sen S. How psychological contracts motivate employer-brand patronage Marketing Letters. 28: 385-395. DOI: 10.1007/S11002-017-9426-5  0.524
2016 DeMotta Y, Chao MCh, Kramer T. The effect of dialectical thinking on the integration of contradictory information Journal of Consumer Psychology. 26: 40-52. DOI: 10.1016/J.Jcps.2015.03.001  0.31
2013 Hildebrand D, DeMotta Y, Sen S, Kongsompong K. In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men Journal of Public Policy & Marketing. 32: 70-78. DOI: 10.1509/Jppm.12.046  0.493
2013 DeMotta Y, Kongsompong K, Sen S. Mai dongxi: Social influence, materialism and China's one-child policy Social Influence. 8: 27-45. DOI: 10.1080/15534510.2012.691269  0.523
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