Diogo F. Hildebrand, Ph.D. - Publications
Affiliations: | 2013 | Business | City University of New York, New York, NY, United States |
Area:
Marketing Business AdministrationYear | Citation | Score | |||
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2020 | Rubin D, Martins C, Ilyuk V, Hildebrand D. Online shopping cart abandonment: a consumer mindset perspective Journal of Consumer Marketing. 37: 487-499. DOI: 10.1108/Jcm-01-2018-2510 | 0.393 | |||
2020 | Wongkitrungrueng A, Hildebrand D, Sen S, Nuttavuthisit K. Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost‐To‐Price Ratio in Retail Bargaining Journal of Consumer Psychology. 30: 447-465. DOI: 10.1002/Jcpy.1160 | 0.554 | |||
2019 | Carvalho SW, Hildebrand D, Sen S. Dressed to Impress: The Effect of Victim Attire on Helping Behavior Journal of the Association For Consumer Research. 4: 376-386. DOI: 10.1086/705034 | 0.559 | |||
2019 | Hildebrand D, Harding RD, Hadi R. Culturally Contingent Cravings: How Holistic Thinking Influences Consumer Responses to Food Appeals Journal of Consumer Psychology. 29: 39-59. DOI: 10.1002/Jcpy.1049 | 0.3 | |||
2017 | Hildebrand D, DeMotta Y, Sen S, Valenzuela A. Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type Journal of Consumer Research. 44: 738-758. DOI: 10.1093/Jcr/Ucx063 | 0.519 | |||
2017 | Veloso AR, Hildebrand D, Sresnewsky KBGB. Online advertising disclaimers in unregulated markets: use of disclaimers by multinational and local companies in the Brazilian toy industry International Journal of Advertising. 36: 893-909. DOI: 10.1080/02650487.2017.1366847 | 0.32 | |||
2013 | Hildebrand D, DeMotta Y, Sen S, Kongsompong K. In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men Journal of Public Policy & Marketing. 32: 70-78. DOI: 10.1509/Jppm.12.046 | 0.509 | |||
2011 | Bhattacharya C, Hildebrand D, Sen S. Corporate Social Responsibility: A Corporate Marketing Perspective European Journal of Marketing. 45: 1353-1364. DOI: 10.2139/Ssrn.2333495 | 0.571 | |||
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