Na Wen, Ph.D. - Publications

Affiliations: 
2010 Georgia Institute of Technology, Atlanta, GA 
Area:
Marketing Business Administration, Behavioral Psychology, Experimental Psychology, Mass Communications

3 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2019 Wen N, Lurie NH. More Than Aesthetic: Visual Boundaries and Perceived Variety Journal of Retailing. 95: 86-98. DOI: 10.1016/J.Jretai.2019.03.001  0.522
2018 Wen N, Lurie NH. The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names Journal of Retailing. 94: 393-407. DOI: 10.1016/J.Jretai.2018.10.002  0.519
2014 Lurie NH, Wen N. Simple Decision Aids and Consumer Decision Making Journal of Retailing. 90: 511-523. DOI: 10.1016/J.Jretai.2014.08.004  0.519
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