Na Wen, Ph.D. - Publications
Affiliations: | 2010 | Georgia Institute of Technology, Atlanta, GA |
Area:
Marketing Business Administration, Behavioral Psychology, Experimental Psychology, Mass CommunicationsYear | Citation | Score | |||
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2019 | Wen N, Lurie NH. More Than Aesthetic: Visual Boundaries and Perceived Variety Journal of Retailing. 95: 86-98. DOI: 10.1016/J.Jretai.2019.03.001 | 0.522 | |||
2018 | Wen N, Lurie NH. The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names Journal of Retailing. 94: 393-407. DOI: 10.1016/J.Jretai.2018.10.002 | 0.519 | |||
2014 | Lurie NH, Wen N. Simple Decision Aids and Consumer Decision Making Journal of Retailing. 90: 511-523. DOI: 10.1016/J.Jretai.2014.08.004 | 0.519 | |||
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