Aradhna J. Krishna - Publications

Affiliations: 
University of Michigan, Ann Arbor, Ann Arbor, MI 
Area:
Marketing Business Administration, Cognitive Psychology, Experimental Psychology

63 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Jia M, Li X, Krishna A. Contraction with unpacking : when unpacking leads to lower calorie budgets Journal of Consumer Research. 46: 853-870. DOI: 10.1093/Jcr/Ucz036  0.366
2019 Hagen L, Krishna A, McFerran B. Outsourcing Responsibility for Indulgent Food Consumption to Prevent Negative Affect Journal of the Association For Consumer Research. 4: 136-146. DOI: 10.1086/701821  0.351
2019 Aydınoğlu NZ, Krishna A. The power of consumption-imagery in communicating retail-store deals Journal of Retailing. 95: 116-127. DOI: 10.1016/J.Jretai.2019.10.010  0.347
2019 Krishna A, Hagen L. Out of proportion? The role of leftovers in eating-related affect and behavior Journal of Experimental Social Psychology. 81: 15-26. DOI: 10.1016/J.Jesp.2018.08.005  0.34
2017 Wang W, Krishna A, McFerran B. Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms Journal of Marketing Research. 54: 478-494. DOI: 10.1509/Jmr.14.0441  0.355
2017 Hagen L, Krishna A, McFerran B. Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating Journal of Marketing Research. 54: 589-604. DOI: 10.1509/Jmr.14.0125  0.304
2017 Krishna A, Lee SWS, Li X, Schwarz N. Embodied Cognition, Sensory Marketing, and the Conceptualization of Consumers’ Judgment and Decision Processes: Introduction to the Issue Journal of the Association For Consumer Research. 2: 377-381. DOI: 10.1086/694453  0.332
2017 Krishna A, Cian L, Aydınoğlu NZ. Sensory Aspects of Package Design Journal of Retailing. 93: 43-54. DOI: 10.1016/J.Jretai.2016.12.002  0.373
2017 Krishna A. Erratum to “A clearer spotlight on spotlight: Understanding, conducting and reporting” [Journal of Consumer Psychology 26 (2016) 315–324] Journal of Consumer Psychology. DOI: 10.1016/J.Jcps.2017.10.001  0.325
2017 Cornil Y, Chandon P, Krishna A. Does Red Bull give wings to vodka? Placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors Journal of Consumer Psychology. 27: 456-465. DOI: 10.1016/J.Jcps.2017.03.003  0.325
2016 Shen H, Zhang M, Krishna A. Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food? Journal of Marketing Research. 53: 745-758. DOI: 10.1509/Jmr.14.0563  0.353
2016 Krishna A, Cian L, Sokolova T. The power of sensory marketing in advertising Current Opinion in Psychology. 10: 142-147. DOI: 10.1016/J.Copsyc.2016.01.007  0.406
2015 Krishna A. A Commentary on “The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically” Journal of Business Anthropology. 4: 31-35. DOI: 10.22439/Jba.V4I1.4788  0.396
2015 Cian L, Krishna A, Elder RS. A sign of things to come: Behavioral change through dynamic iconography Journal of Consumer Research. 41: 1426-1446. DOI: 10.1086/680673  0.73
2015 Meyer R, Erdem T, Feinberg F, Gilboa I, Hutchinson W, Krishna A, Lippman S, Mela C, Pazgal A, Prelec D, nm JnS. Dynamic Influences on Individual Choice Behavior Marketing Letters. 8: 349-360. DOI: 10.1023/A:1007968706676  0.332
2015 Sayin E, Krishna A, Ardelet C, Briand Decré G, Goudey A. "Sound and safe": The effect of ambient sound on the perceived safety of public spaces International Journal of Research in Marketing. 32: 343-353. DOI: 10.1016/J.Ijresmar.2015.06.002  0.303
2014 Cian L, Krishna A, Elder RS. This logo moves me: Dynamic imagery from static images Journal of Marketing Research. 51: 184-197. DOI: 10.1509/Jmr.13.0023  0.739
2014 Biswas D, Szocs C, Krishna A, Lehmann DR. Something to chew on: The effects of oral haptics on mastication, orosensory perception, and calorie estimation Journal of Consumer Research. 41: 261-273. DOI: 10.1086/675739  0.319
2014 Krishna A, Morrin M, Sayin E. Smellizing Cookies and Salivating: A Focus on Olfactory Imagery Journal of Consumer Research. 41: 18-34. DOI: 10.1086/674664  0.357
2014 Krishna A, Schwarz N. Erratum to special issue 24/2, April 2014 titled, “Sensory perception, embodiment, and grounded cognition: Implications for consumer behavior” [Journal of Consumer Psychology 24 (2014)] Journal of Consumer Psychology. 24: 453-453. DOI: 10.1016/J.Jcps.2014.06.004  0.353
2014 Aydinoğlu NZ, Krishna A. Corrigendum to “Imagining thin: Why vanity sizing works” [Journal of Consumer Psychology 22 (2012) 565–572] Journal of Consumer Psychology. 24: 452. DOI: 10.1016/J.Jcps.2014.02.002  0.308
2014 Krishna A, Schwarz N. Sensory marketing, embodiment, and grounded cognition: A review and introduction Journal of Consumer Psychology. 24: 159-168. DOI: 10.1016/J.Jcps.2013.12.006  0.426
2012 Ansons TL, Krishna A, Schwarz N. The impact of imagery-evoking category labels on perceived variety Seeing and Perceiving. 25: 189-189. DOI: 10.1163/187847612X648189  0.374
2012 Elder RS, Krishna A. The "visual depiction effect" in advertising: Facilitating embodied mental simulation through product orientation Journal of Consumer Research. 38: 988-1003. DOI: 10.1086/661531  0.728
2012 Lynch JG, Alba JW, Krishna A, Morwitz VG, Gürhan-Canli Z. Knowledge creation in consumer research: Multiple routes, multiple criteria Journal of Consumer Psychology. 22: 473-485. DOI: 10.1016/J.Jcps.2012.06.004  0.311
2012 Krishna A, Schwarz N. Announcement of a Special Issue in Journal of Consumer Psychology on: “Sensory perception, embodiment, and grounded cognition: Implications for consumer behavior" Journal of Consumer Psychology. 22: 161. DOI: 10.1016/J.Jcps.2012.03.004  0.37
2012 Aydinoğlu NZ, Krishna A. Imagining thin: Why vanity sizing works Journal of Consumer Psychology. 22: 565-572. DOI: 10.1016/J.Jcps.2011.12.001  0.319
2012 Krishna A. An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior Journal of Consumer Psychology. 22: 332-351. DOI: 10.1016/J.Jcps.2011.08.003  0.435
2011 Yuan H, Krishna A. Price-Matching Guarantees with Endogenous Search: A Market Experiment Approach Journal of Retailing. 87: 182-193. DOI: 10.1016/J.Jretai.2011.04.002  0.502
2011 Krishna A, Elder RS, Caldara C. Erratum to “Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience” [J. Consum. Psychol. 20 (2010) 410–418] Journal of Consumer Psychology. 21: 372. DOI: 10.1016/J.Jcps.2011.03.004  0.728
2011 Krishna A. Can supporting a cause decrease donations and happiness? The cause marketing paradox Journal of Consumer Psychology. 21: 338-345. DOI: 10.1016/J.Jcps.2011.02.001  0.377
2010 Krishna A, Lwin MO, Morrin M. Product Scent and Memory Journal of Consumer Research. 37: 57-67. DOI: 10.1086/649909  0.318
2010 Elder RS, Krishna A. The effects of advertising copy on sensory thoughts and perceived taste Journal of Consumer Research. 36: 748-756. DOI: 10.1086/605327  0.724
2010 Hall JM, Kopalle PK, Krishna A. Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches Journal of Retailing. 86: 172-183. DOI: 10.1016/J.Jretai.2010.02.006  0.371
2010 Krishna A, Elder RS, Caldara C. Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience Journal of Consumer Psychology. 20: 410-418. DOI: 10.1016/J.Jcps.2010.06.010  0.738
2009 Krishna A, Rajan U. Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio Management Science. 55: 1469-1485. DOI: 10.1287/Mnsc.1090.1043  0.357
2008 Krishna A, Morrin M. Does touch affect taste? The perceptual transfer of product container haptic cues Journal of Consumer Research. 34: 807-818. DOI: 10.1086/523286  0.386
2008 Yuan H, Krishna A. Pricing of mall services in the presence of sales leakage Journal of Retailing. 84: 95-117. DOI: 10.1016/J.Jretai.2008.01.008  0.511
2008 Amaldoss W, Ho TH, Krishna A, Chen KY, Desai P, Iyer G, Jain S, Lim N, Morgan J, Oprea R, Srivasatava J. Experiments on strategic choices and markets Marketing Letters. 19: 417-429. DOI: 10.1007/S11002-008-9040-7  0.356
2007 Zhang J, Krishna A. Brand-Level Effects of Stockkeeping Unit Reductions Journal of Marketing Research. 44: 545-559. DOI: 10.1509/Jmkr.44.4.545  0.379
2007 Krishna A, Feinberg FM, Zhang ZJ. Should Price Increases Be Targeted?---Pricing Power and Selective vs. Across-the-Board Price Increases Management Science. 53: 1407-1422. DOI: 10.1287/Mnsc.1060.0695  0.355
2006 Wang Y, Krishna A. Timeshare Exchange Mechanisms Management Science. 52: 1223-1237. DOI: 10.1287/Mnsc.1060.0513  0.32
2006 Krishna A, Wagner M, Yoon C, Adaval R. Effects of extreme-priced products on consumer reservation prices Journal of Consumer Psychology. 16: 176-190. DOI: 10.1207/S15327663Jcp1602_8  0.363
2006 Krishna A. Interaction of senses: The effect of vision versus touch on the elongation bias Journal of Consumer Research. 32: 557-566. DOI: 10.1086/500486  0.333
2004 Brown CL, Krishna A. The skeptical shopper: A metacognitive account for the effects of default options on choice Journal of Consumer Research. 31: 529-539. DOI: 10.1086/425087  0.357
2003 Krishna A, Slemrod J. Behavioral public finance: Tax design as price presentation International Tax and Public Finance. 10: 189-203. DOI: 10.1023/A:1023337907802  0.392
2002 Feinberg FM, Krishna A, Zhang ZJ. Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions Journal of Marketing Research. 39: 277-291. DOI: 10.1509/Jmkr.39.3.277.19108  0.352
2002 Krishna A, Briesch R, Lehmann DR, Yuan H. A meta-analysis of the impact of price presentation on perceived savings Journal of Retailing. 78: 101-118. DOI: 10.1016/S0022-4359(02)00072-6  0.519
2001 Krider RE, Raghubir P, Krishna A. Pizzas: π or square? Psychophysical biases in area comparisons Marketing Science. 20: 405-425. DOI: 10.1287/Mksc.20.4.405.9756  0.383
2001 Moreau P, Krishna A, Harlam BA. The Manufacturer-Retailer-Consumer Triad: Differing Perceptions Regarding Price Promotions Journal of Retailing. 77: 547-569. DOI: 10.1016/S0022-4359(01)00059-8  0.305
2000 Zhang ZJ, Krishna A, Dhar SK. The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives? Management Science. 46: 348-362. DOI: 10.1287/Mnsc.46.3.348.12062  0.314
1999 Raghubir P, Krishna A. Vital dimensions in volume perception: Can the eye fool the stomach? Journal of Marketing Research. 36: 313-326. DOI: 10.2307/3152079  0.417
1999 Krishna A, Zhang ZJ. Short-or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions Management Science. 45: 1041-1056. DOI: 10.1287/Mnsc.45.8.1041  0.335
1999 Kopalle PK, Krishna A, Assunção JL. The role of market expansion on equilibrium bundling strategies Managerial and Decision Economics. 20: 365-377. DOI: 10.1002/1099-1468(199911)20:7<365::Aid-Mde950>3.0.Co;2-R  0.371
1997 Krishna A, Raghubir P. The effect of line configuration on perceived numerosity of dotted nines Memory and Cognition. 25: 492-507. PMID 9259627 DOI: 10.3758/Bf03201125  0.328
1996 Raghubir P, Krishna A. As the crow flies: Bias in consumers' map-based distance judgments Journal of Consumer Research. 23: 26-39. DOI: 10.1086/209464  0.344
1996 Krishna A, Johar GV. Consumer perceptions of deals: Biasing effects of varying deal prices Journal of Experimental Psychology: Applied. 2: 187-206. DOI: 10.1037/1076-898X.2.3.187  0.388
1995 Harlam BA, Krishna A, Lehmann DR, Mela C. Impact of bundle type, price framing and familiarity on purchase intention for the bundle Journal of Business Research. 33: 57-66. DOI: 10.1016/0148-2963(94)00014-6  0.403
1994 Krishna A. The Impact of Dealing Patterns on Purchase Behavior Marketing Science. 13: 351-373. DOI: 10.1287/Mksc.13.4.351  0.31
1994 Krishna A. The Effect of Deal Knowledge on Consumer Purchase Behavior Journal of Marketing Research. 31: 76-91. DOI: 10.1177/002224379403100107  0.403
1992 Krishna A. The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior Marketing Science. 11: 266-286. DOI: 10.1287/Mksc.11.3.266  0.383
1991 Krishna A. Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay Journal of Marketing Research. 28: 441-451. DOI: 10.1177/002224379102800406  0.333
1991 Krishna A, Currim IS, Shoemaker RW. Consumer Perceptions of Promotional Activity Journal of Marketing. 55: 4-16. DOI: 10.1177/002224299105500202  0.384
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