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Monica Wadhwa, Ph.D.

Affiliations: 
Stanford University, Palo Alto, CA 
Area:
Decision Neuroscience
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"Monica Wadhwa"
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Baba Shiv grad student 2009 Stanford
 (Kindling the motivational system: Impact of inidental hedonic cues on subsequent goal pursuit.)

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Publications

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Wadhwa M, Zhang K. (2019) When numbers make you feel: Impact of round versus precise numbers on preventive health behaviors Organizational Behavior and Human Decision Processes. 150: 101-111
Wadhwa M, Kim JC. (2015) Can a near win kindle motivation? The impact of nearly winning on motivation for unrelated rewards. Psychological Science. 26: 701-8
Wadhwa M, Zhang K. (2015) This number just feels right: The impact of roundedness of price numbers on product evaluations Journal of Consumer Research. 41: 1172-1185
Wadhwa M, Shiv B, Nowlis SM. (2008) A bite to whet the reward appetite: The influence of sampling on reward-seeking behaviors Journal of Marketing Research. 45: 403-413
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