Monica Wadhwa, Ph.D. - Publications
Affiliations: | Stanford University, Palo Alto, CA |
Area:
Decision NeuroscienceYear | Citation | Score | |||
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2019 | Wadhwa M, Zhang K. When numbers make you feel: Impact of round versus precise numbers on preventive health behaviors Organizational Behavior and Human Decision Processes. 150: 101-111. DOI: 10.1016/J.Obhdp.2018.08.005 | 0.37 | |||
2015 | Wadhwa M, Kim JC. Can a near win kindle motivation? The impact of nearly winning on motivation for unrelated rewards. Psychological Science. 26: 701-8. PMID 25940671 DOI: 10.1177/0956797614568681 | 0.365 | |||
2015 | Wadhwa M, Zhang K. This number just feels right: The impact of roundedness of price numbers on product evaluations Journal of Consumer Research. 41: 1172-1185. DOI: 10.1086/678484 | 0.303 | |||
2008 | Wadhwa M, Shiv B, Nowlis SM. A bite to whet the reward appetite: The influence of sampling on reward-seeking behaviors Journal of Marketing Research. 45: 403-413. DOI: 10.1509/Jmkr.45.4.403 | 0.402 | |||
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