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Edward A. Riordan

Affiliations: 
Wayne State University, Detroit, MI, United States 
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"Edward Riordan"
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Parents

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James H. Donnelly grad student University of Kentucky

Children

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Sheila Sasser grad student Wayne State

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Publications

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Sasser SL, Koslow S, Riordan EA. (2007) Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns Journal of Advertising Research. 47: 237-256
Koslow S, Sasser SL, Riordan EA. (2006) Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity Journal of Advertising. 35: 81-101
Koslow S, Sasser SL, Riordan EA. (2003) What is Creative to Whom and Why Journal of Advertising Research. 43: 96-110
Koslow S, Sasser SL, Riordan EA. (2003) What is creative to whom and why? Perceptions in advertising agencies Journal of Advertising Research. 43: 96-110
Akaah IP, Riordan EA. (1990) The incidence of unethical practices in marketing research: An empricial investigation Journal of the Academy of Marketing Science. 18: 143-152
Akaah IP, Riordan EA. (1989) Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension: Journal of Marketing Research. 26: 112-120
Dadzie KQ, Akaah IP, Riordan EA. (1988) Incidence of market typologies and pattern of marketing activity performance in selected african countries Journal of Global Marketing. 1: 87-107
Akaah IP, Riordan EA. (1988) Applicability of marketing knowhow in the third world International Marketing Review. 5: 41-55
Akaah IP, Dadzie KQ, Riordan EA. (1988) Applicability of marketing concepts and management activities in the Third World: An empirical investigation Journal of Business Research. 16: 133-148
Morgan FW, Riordan EA. (1983) The erosion of the unusual susceptibility defense: The case of the disadvantaged consumer Journal of the Academy of Marketing Science. 11: 85-96
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