Sheila Sasser
Affiliations: | Eastern Michigan University, Ypsilanti, MI, United States |
Google:
"Sheila Sasser"Parents
Sign in to add mentor| Richard Beltramini | grad student | Wayne State | |
| Hugh Cannon | grad student | Wayne State | |
| Scott Koslow | grad student | ||
| Bonnie Reece | grad student | Michigan State | |
| Edward A. Riordan | grad student | Wayne State | |
| Marla Stafford | grad student | University of Memphis |
BETA: Related publications
See more...
Publications
|
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
| O'Connor H, Koslow S, Kilgour M, et al. (2016) Do marketing clients really get the advertising they deserve? The trade-off between strategy and originality in australian and New Zealand Agencies Journal of Advertising. 45: 147-155 |
| Sasser SL, Koslow S, Kilgour M. (2013) Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising? Journal of Advertising Research. 53: 297-312 |
| Kilgour M, Sasser S, Koslow S. (2013) Creativity Awards: Great Expectations? Creativity Research Journal. 25: 163-171 |
| Sasser SL, Koslow S. (2012) Passion, expertise, politics, and support: Creative dynamics in advertising agencies Journal of Advertising. 41: 5-17 |
| Sasser SL, Koslow S. (2008) Desperately seeking advertising creativity engaging an imaginative "3Ps" research agenda Journal of Advertising. 37: 5-19 |
| Sasser SL. (2008) Creating passion to engage versus enrage consumer co-creators with agency co-conspirators: Unleashing creativity Journal of Consumer Marketing. 25: 183-186 |
| Sasser SL, Koslow S, Riordan EA. (2007) Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns Journal of Advertising Research. 47: 237-256 |
| Koslow S, Sasser SL, Riordan EA. (2006) Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity Journal of Advertising. 35: 81-101 |
| Koslow S, Sasser SL, Riordan EA. (2003) What is creative to whom and why? Perceptions in advertising agencies Journal of Advertising Research. 43: 96-110 |