Sylvia Chan-Olmsted

Affiliations: 
University of Florida, Gainesville, Gainesville, FL, United States 
Area:
Mass Communications, General Economics, Geography
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"Sylvia Chan-Olmsted"
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Publications

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Chan-Olmsted S, Wang R, Hwang K. (2020) Millennials’ Adoption of Radio Station Apps: The Roles of Functionality, Technology, Media, and Brand Factors Journalism & Mass Communication Quarterly. 107769902095211
Wang R, Chan-Olmsted S. (2020) Content marketing strategy of branded YouTube channels Journal of Media Business Studies. 1-23
Chan-Olmsted S, Xiao M. (2019) Factors affecting smartphone dependency of media consumers International Journal of Mobile Communications. 17: 353-375
Xiao M, Wang R, Chan-Olmsted S. (2018) Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model Journal of Media Business Studies. 15: 188-213
Lee S, Chan-Olmsted S. (2017) An empirical analysis of tablet PC diffusion Telematics and Informatics. 34: 518-527
Chan-Olmsted S, Shay R. (2016) The New Digital Media Value Network: Proposing an Interactive Model of DIgital Media Value Activities La Revista Icono 14. 14: 46-74
Hwang KH, Chan-Olmsted SM, Nam SH, et al. (2016) Factors affecting mobile application usage: Exploring the roles of gender, age, and application types from behaviour log data International Journal of Mobile Communications. 14: 256-272
Chan-Olmsted S, Shay R. (2016) Understanding Tablet Consumers: Exploring the Factors That Affect Tablet and Dual Mobile Device Ownership Journalism & Mass Communication Quarterly. 93: 857-883
Jung J, Kim Y, Chan-Olmsted S. (2014) Measuring usage concentration of smartphone applications: Selective repertoire in a marketplace of choices Mobile Media & Communication. 2: 352-368
Jung J, Chan-Olmsted S, Kim Y. (2013) From access to utilization: Factors affecting smartphone application use and its impacts on social and human capital acquisition in South Korea Journalism and Mass Communication Quarterly. 90: 715-735
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