Lori D. Wolin, Ph.D.
Affiliations: | 2001 | Florida Atlantic University, Boca Raton, FL, United States |
Area:
Marketing Business Administration, Mass Communications, Cognitive PsychologyGoogle:
"Lori Wolin"Mean distance: 26716.5
Parents
Sign in to add mentor| Pradeep Korgaonkar | grad student | 2001 | Florida Atlantic University | |
| (Internet advertising: A selectivity model approach to analyzing gender differences in information processing.) | ||||
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Publications
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| Korgaonkar P, Wolin LD. (2009) Web usage, advertising, and shopping: Relationship patterns Compel - the International Journal For Computation and Mathematics in Electrical and Electronic Engineering. 28: 191-204 |
| Wolin LD. (2003) Gender Issues in Advertising—An Oversight Synthesis of Research: 1970–2002 Journal of Advertising Research. 43: 111-129 |
| Wolin LD, Korgaonkar P. (2003) Web advertising: Gender differences in beliefs, attitudes and behavior Internet Research. 13: 375-385 |
| Wolin LD, Korgaonkar P, Lund D. (2002) Beliefs, attitudes and behaviour towards Web advertising International Journal of Advertising. 21: 87-113 |
| Korgaonkar PK, Wolin LD. (1999) A multivariate analysis of web usage Journal of Advertising Research. 39: 53-68 |