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Pradeep Korgaonkar

Affiliations: 
Florida Atlantic University, Boca Raton, FL, United States 
Area:
Marketing Business Administration, Mass Communications, Cognitive Psychology
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"Pradeep Korgaonkar"
Mean distance: 17811
 
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Lori D. Wolin grad student 2001 Florida Atlantic University
Tulay Girard grad student 2005 Florida Atlantic University
Enrique P. Becerra grad student 2006 Florida Atlantic University
Framarz Byramjee grad student 2007 Florida Atlantic University
John Gironda grad student 2014 Florida Atlantic University

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Publications

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Korgaonkar P, Petrescu M, Gironda J. (2016) Hispanics and viral advertising Journal of Retailing and Consumer Services. 32: 46-59
Petrescu M, Korgaonkar P, Gironda J. (2015) Viral advertising: A field experiment on viral intentions and purchase intentions Journal of Internet Commerce. 14: 384-405
Korgaonkar P, Petrescu M, Karson E. (2015) Hispanic-Americans, Mobile Advertising and Mobile Services Journal of Promotion Management. 21: 107-125
Korgaonkar P, Petrescu M, Becerra E. (2014) Shopping orientations and patronage preferences for internet auctions International Journal of Retail and Distribution Management. 42: 352-368
Gironda JT, Korgaonkar PK. (2014) Understanding consumers' social networking site usage Journal of Marketing Management. 30: 571-605
Korgaonkar P, Silverblatt R, O'Leary B. (2011) Web Usage Among Hispanics In The South Florida Region Journal of Applied Business Research. 19
Becerra EP, Korgaonkar PK. (2011) Effects of trust beliefs on consumers' online intentions European Journal of Marketing. 45: 936-962
Korgaonkar PK, Silverblatt R, Becerra EP. (2010) The Hispanic view of e-mail, popup, and banner advertising International Journal of E-Business Research. 6: 45-58
Becerra EP, Korgaonkar PK. (2010) The influence of ethnic identification in digital advertising how hispanic Americans' response to pop-up, e-mail, and banner advertising affects online purchase intentions Journal of Advertising Research. 50: 279-291
Korgaonkar P, Becerra E, O'Leary B, et al. (2010) Product classifications, consumer characteristics, and patronage preference for online auction Journal of Retailing and Consumer Services. 17: 270-277
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