Robert W. Palmatier, Ph.D.
Affiliations: | 2004 | University of Missouri - Columbia, Columbia, MO, United States |
Area:
Marketing Business Administration, Management Business AdministrationGoogle:
"Robert Palmatier"Mean distance: 26716.5
Parents
Sign in to add mentor| Kenneth R. Evans | grad student | 2004 | University of Missouri - Columbia | |
| (How exchange inefficiency and relationship quality mediate the influence of relationship marketing on performance: The critical role of customer relationship orientation.) | ||||
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Publications
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| Quach S, Thaichon P, Martin KD, et al. (2022) Digital technologies: tensions in privacy and data. Journal of the Academy of Marketing Science. 1-25 |
| Hilton B, Hajihashemi B, Henderson CM, et al. (2020) Customer Success Management: The next evolution in customer management practice? Industrial Marketing Management. 90: 360-369 |
| Quach S, Thaichon P, Lee J, et al. (2020) Toward a theory of outside-in marketing: Past, present, and future Industrial Marketing Management. 89: 107-128 |
| Claro DP, Ramos C, Gonzalez GR, et al. (2020) Dynamic effects of newcomer salespersons' peer relational exchanges and structures on performance International Journal of Research in Marketing. 37: 74-92 |
| Steinhoff L, Palmatier RW. (2020) Commentary: Opportunities and challenges of technology in relationship marketing Australasian Marketing Journal (Amj) |
| Henderson CM, Steinhoff L, Harmeling CM, et al. (2020) Customer inertia marketing Journal of the Academy of Marketing Science. 1-24 |
| Kim JJ, Steinhoff L, Palmatier RW. (2020) An emerging theory of loyalty program dynamics Journal of the Academy of Marketing Science. 1-25 |
| Moorman C, Heerde HJv, Moreau CP, et al. (2019) Challenging the Boundaries of Marketing Journal of Marketing. 83: 1-4 |
| Moorman C, Heerde HJv, Moreau CP, et al. (2019) JM as a Marketplace of ideas Journal of Marketing. 83: 1-7 |
| Bleier A, Harmeling CM, Palmatier RW. (2019) Creating Effective Online Customer Experiences Journal of Marketing. 83: 98-119 |