Kenneth R. Evans

University of Missouri - Columbia, Columbia, MO, United States 
Marketing Business Administration, Management Business Administration, Industrial Psychology
"Kenneth Evans"
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Dong B, Sivakumar K, Evans KR, et al. (2016) Recovering Coproduced Service Failures: Antecedents, Consequences, and Moderators of Locus of Recovery Journal of Service Research. 19: 291-306
Seriki OK, Evans KR, Jeon HJ(, et al. (2016) Unintended effects of marketing messages on salespeople’s cynicism European Journal of Marketing. 50: 1047-1072
Dong B, Sivakumar K, Evans KR, et al. (2015) Effect of Customer Participation on Service Outcomes: The Moderating Role of Participation Readiness Journal of Service Research. 18: 160-176
McAmis G, Evans KR, Arnold TJ. (2015) Salesperson directive modification intention: A conceptualization and empirical validation Journal of Personal Selling and Sales Management. 35: 203-220
Miao CF, Evans KR. (2014) Motivating industrial salesforce with sales control systems: An interactive perspective Journal of Business Research. 67: 1233-1242
Stan S, Evans KR, Cernusca D, et al. (2013) Retailing evolution and revolution in a privatizing economy: Small business managers' values and retail strategies in Romania Euromarketing and the Future. 55-77
Murray LM, Evans KR. (2013) Store managers, profitability and satisfaction in multi-unit enterprises Journal of Services Marketing. 27: 207-222
Miao CF, Evans KR. (2013) The interactive effects of sales control systems on salesperson performance: A job demands-resources perspective Journal of the Academy of Marketing Science. 41: 73-90
Hunt DM, Radford SK, Evans KR. (2013) Individual differences in consumer value for mass customized products Journal of Consumer Behaviour. 12: 327-336
Evans KR, McFarland RG, Dietz B, et al. (2012) Advancing sales performance research: A focus on five underresearched topic areas Journal of Personal Selling and Sales Management. 32: 89-105
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