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Manjit S. Yadav

Affiliations: 
Texas A & M University, College Station, TX, United States 
Area:
Marketing Business Administration, Cognitive Psychology
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"Manjit Yadav"
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Yadav MS, Pavlou PA. (2020) Technology-enabled interactions in digital environments:a conceptual foundation for current and future research Journal of the Academy of Marketing Science. 48: 132-136
Molner S, Prabhu JC, Yadav MS. (2019) Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies: Journal of Marketing. 83: 37-61
Yadav MS. (2018) Making emerging phenomena a research priority Journal of the Academy of Marketing Science. 46: 361-365
Yadav MS, Pavlou PA. (2014) Marketing in Computer-Mediated Environments: Research Synthesis and New Directions Journal of Marketing. 78: 20-40
Yadav MS, Valck Kd, Hennig-Thurau T, et al. (2013) Social Commerce: A Contingency Framework for Assessing Marketing Potential Journal of Interactive Marketing. 27: 311-323
Shankar V, Yadav MS. (2011) Innovations in retailing Journal of Retailing. 87
Yadav MS. (2010) The decline of conceptual articles and implications for knowledge development Journal of Marketing. 74: 1-19
Varadarajan R, Srinivasan R, Vadakkepatt GG, et al. (2010) Interactive technologies and retailing strategy: A review, conceptual framework and future research directions Journal of Interactive Marketing. 24: 96-110
Shankar V, Yadav MS. (2010) Emerging perspectives on marketing in a multichannel and multimedia retailing environment Journal of Interactive Marketing. 24: 55-57
Gupta P, Yadav MS, Varadarajan R. (2009) How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace☆ Journal of Retailing. 85: 159-176
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