| Year |
Citation |
Score |
| 2020 |
Yadav MS, Pavlou PA. Technology-enabled interactions in digital environments:a conceptual foundation for current and future research Journal of the Academy of Marketing Science. 48: 132-136. DOI: 10.1007/S11747-019-00712-3 |
0.338 |
|
| 2019 |
Molner S, Prabhu JC, Yadav MS. Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies: Journal of Marketing. 83: 37-61. DOI: 10.1177/0022242918813308 |
0.443 |
|
| 2018 |
Yadav MS. Making emerging phenomena a research priority Journal of the Academy of Marketing Science. 46: 361-365. DOI: 10.1007/S11747-017-0575-0 |
0.304 |
|
| 2014 |
Yadav MS, Pavlou PA. Marketing in Computer-Mediated Environments: Research Synthesis and New Directions Journal of Marketing. 78: 20-40. DOI: 10.1509/Jm.12.0020 |
0.442 |
|
| 2013 |
Yadav MS, Valck Kd, Hennig-Thurau T, Hoffman DL, Spann M. Social Commerce: A Contingency Framework for Assessing Marketing Potential Journal of Interactive Marketing. 27: 311-323. DOI: 10.1016/J.Intmar.2013.09.001 |
0.414 |
|
| 2011 |
Shankar V, Yadav MS. Innovations in retailing Journal of Retailing. 87. DOI: 10.1016/J.Jretai.2011.04.004 |
0.399 |
|
| 2010 |
Yadav MS. The decline of conceptual articles and implications for knowledge development Journal of Marketing. 74: 1-19. DOI: 10.1509/Jmkg.74.1.1 |
0.411 |
|
| 2010 |
Varadarajan R, Srinivasan R, Vadakkepatt GG, Yadav MS, Pavlou PA, Krishnamurthy S, Krause T. Interactive technologies and retailing strategy: A review, conceptual framework and future research directions Journal of Interactive Marketing. 24: 96-110. DOI: 10.1016/J.Intmar.2010.02.004 |
0.387 |
|
| 2010 |
Shankar V, Yadav MS. Emerging perspectives on marketing in a multichannel and multimedia retailing environment Journal of Interactive Marketing. 24: 55-57. DOI: 10.1016/J.Intmar.2010.02.003 |
0.474 |
|
| 2009 |
Gupta P, Yadav MS, Varadarajan R. How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace☆ Journal of Retailing. 85: 159-176. DOI: 10.1016/J.Jretai.2009.02.001 |
0.355 |
|
| 2009 |
Varadarajan R, Yadav MS. Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years Journal of Interactive Marketing. 23: 11-22. DOI: 10.1016/J.Intmar.2008.10.002 |
0.498 |
|
| 2008 |
Varadarajan R, Yadav MS, Shankar V. First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions Journal of the Academy of Marketing Science. 36: 293-308. DOI: 10.1007/S11747-007-0080-Y |
0.487 |
|
| 2007 |
Yadav MS, Prabhu JC, Chandy RK. Managing the Future: CEO Attention and Innovation Outcomes: Journal of Marketing. 71: 84-101. DOI: 10.1509/Jmkg.71.4.84 |
0.368 |
|
| 2005 |
Yadav MS, Varadarajan R. Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research Journal of the Academy of Marketing Science. 33: 585-603. DOI: 10.1177/0092070305278487 |
0.412 |
|
| 2005 |
Yadav MS, Varadarajan PR. Understanding product migration to the electronic marketplace: A conceptual framework Journal of Retailing. 81: 125-140. DOI: 10.1016/J.Jretai.2005.03.006 |
0.375 |
|
| 2002 |
Varadarajan PR, Yadav MS. Marketing strategy and the internet: An organizing framework Journal of the Academy of Marketing Science. 30: 296-312. DOI: 10.1177/009207002236907 |
0.493 |
|
| 1998 |
Yadav MS, Seiders K. Is the price right? Understanding contingent processing in reference price formation Journal of Retailing. 74: 311-329. DOI: 10.1016/S0022-4359(99)80098-0 |
0.422 |
|
| 1995 |
Yadav MS. Bundle evaluation in different market segments: The effects of discount framing and buyers' preference heterogeneity Journal of the Academy of Marketing Science. 23: 206-215. DOI: 10.1177/0092070395233005 |
0.468 |
|
| 1993 |
Yadav MS, Monroe KB. How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value: Journal of Marketing Research. 30: 350-358. DOI: 10.2307/3172886 |
0.467 |
|
| 1989 |
Klein NM, Yadav MS. Context Effects on Effort and Accuracy in Choice: An Enquiry into Adaptive Decision Making Journal of Consumer Research. 15: 411-421. DOI: 10.1086/209181 |
0.302 |
|
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