Chip Heath
Affiliations: | Stanford University, Palo Alto, CA |
Area:
Marketing Business Administration, Social PsychologyGoogle:
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Publications
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| Loewenstein J, Raghunathan R, Heath C. (2011) The repetition-break plot structure makes effective television advertisements Journal of Marketing. 75: 105-119 |
| Magee JC, Kilduff GJ, Heath C. (2011) On the folly of principal's power: Managerial psychology as a cause of bad incentives Research in Organizational Behavior. 31: 25-41 |
| Loewenstein J, Heath C. (2009) The repetition-break plot structure: a cognitive influence on selection in the marketplace of ideas. Cognitive Science. 33: 1-19 |
| Fast NJ, Heath C, Wu G. (2009) Common ground and cultural prominence: how conversation reinforces culture. Psychological Science. 20: 904-11 |
| Wiltermuth SS, Heath C. (2009) Synchrony and cooperation. Psychological Science. 20: 1-5 |
| Larrick RP, Heath C, Wu G. (2009) Goal-Induced Risk Taking in Negotiation and Decision Making Social Cognition. 27: 342-364 |
| Berger J, Heath C. (2008) Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes. Journal of Personality and Social Psychology. 95: 593-607 |
| Berger JA, Heath C. (2007) Where Consumers Diverge from Others: Identity Signaling and Product Domains Journal of Consumer Research. 34: 121-134 |
| Heath C, Ho B, Berger J. (2006) Focal points in coordinated divergence Journal of Economic Psychology. 27: 635-647 |
| Berger JA, Heath C. (2005) Idea habitats: how the prevalence of environmental cues influences the success of ideas. Cognitive Science. 29: 195-221 |