Frank A. Germann, Ph.D.
Affiliations: | 2012 | Pennsylvania State University, State College, PA, United States |
Area:
Marketing Business AdministrationGoogle:
"Frank Germann"Parents
Sign in to add mentor| Rajdeep Grewal | grad student | 2012 | Penn State | |
| (Essays on marketing's role during firm crises.) | ||||
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Publications
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| McAlister L, Germann F, Chisam N, et al. (2022) A taxonomy of marketing organizations. Journal of the Academy of Marketing Science. 1-19 |
| Kang C, Germann F, Grewal R. (2016) Washing away your sins? Corporate social responsibility, corporate social irresponsibility, and firm performance Journal of Marketing. 80: 59-79 |
| Sridhar S, Germann F, Kang C, et al. (2016) Relating online, regional, and national advertising to firm value Journal of Marketing. 80: 39-55 |
| Garvey AM, Germann F, Bolton LE. (2016) Performance brand placebos: How brands improve performance and consumers take the credit Journal of Consumer Research. 42: 931-951 |
| Germann F, Ebbes P, Grewal R. (2015) The chief marketing officer matters! Journal of Marketing. 79: 1-22 |
| Germann F, Lilien GL, Fiedler L, et al. (2014) Do Retailers Benefit from Deploying Customer Analytics? Journal of Retailing |
| Germann F, Grewal R, Ross WT, et al. (2014) Product recalls and the moderating role of brand commitment Marketing Letters. 25: 179-191 |
| Germann F, Lilien GL, Rangaswamy A. (2013) Performance implications of deploying marketing analytics International Journal of Research in Marketing. 30: 114-128 |