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Rajdeep Grewal

Affiliations: 
Pennsylvania State University, State College, PA, United States 
Area:
Marketing Business Administration, Organizational, Speech Communication
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Puligadda S. Subba Rao grad student 2007 Penn State
Girish Mallapragada grad student 2008 Penn State
Anindita Chakravarty grad student 2010 Penn State
Mahima Hada grad student 2011 Penn State
Gaurav Sabnis grad student 2011 Penn State
Frank A. Germann grad student 2012 Penn State
Alok R. Saboo grad student 2012 Penn State

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Publications

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Lim LG, Tuli KR, Grewal R. (2020) Customer satisfaction and its impact on the future costs of selling Journal of Marketing. 84: 23-44
Gupta A, Kumar A, Grewal R, et al. (2019) Within-Seller and Buyer-Seller Network Structures and Key Account Profitability Journal of Marketing. 83: 108-132
Grewal R, Saini A, Kumar A, et al. (2018) Marketing Channel Management by Multinational Corporations in Foreign Markets Journal of Marketing. 82: 49-69
Winterich KP, Gangwar M, Grewal R. (2018) When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements Journal of Marketing. 82: 70-86
Grewal R. (2017) Journal of Marketing Research: Looking Forward Journal of Marketing Research. 54: 1-4
Wang R, Gupta A, Grewal R. (2017) Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective Journal of Marketing Research. 54: 650-670
Gill M, Sridhar S, Grewal R. (2017) Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App Journal of Marketing. 81: 45-66
Shi H, Sridhar S, Grewal R, et al. (2017) Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets Journal of Marketing. 81: 25-44
Chakravarty A, Grewal R. (2016) Analyst earning forecasts and advertising and r&d budgets: Role of agency theoretic monitoring and bonding costs Journal of Marketing Research. 53: 580-596
Kang C, Germann F, Grewal R. (2016) Washing away your sins? Corporate social responsibility, corporate social irresponsibility, and firm performance Journal of Marketing. 80: 59-79
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