Christina R. Saenger, Ph.D.
Affiliations: | 2012 | College of Business Administration / Department of Marketing | Kent State University, Kent, OH, United States |
Area:
Theory and MethodsGoogle:
"Christina Saenger"Parents
Sign in to add mentor| Robert Jewell | grad student | 2012 | Kent State | |
| (Attachment style, identity congruence, and gift preference: A dyadic model of gift exchange.) | ||||
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Publications
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| Saenger C, Thomas VL, Bock DE. (2020) Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat European Journal of Marketing. 54: 671-690 |
| Saenger C, Song D. (2019) Fostering beneficial consumer responses to in-feed sponsored articles Journal of Consumer Marketing. 36: 643-654 |
| Thomas VL, Saenger C. (2017) Promoting or protecting my brand: the identity-expression and fear-of-imitation conflict Journal of Consumer Marketing. 34: 66-73 |
| Saenger C, Jewell RD, Grigsby JL. (2017) The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations Journal of Advertising. 46: 424-439 |
| Thomas VL, Saenger C, Bock DE. (2017) Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self‐threat Psychology & Marketing. 34: 894-903 |
| Jewell RD, Saenger C. (2014) Associative and dissociative comparative advertising strategies in broadening brand positioning Journal of Business Research. 67: 1559-1566 |
| Saenger C, Thomas VL, Johnson JW. (2013) Consumption-focused self-expression word of mouth: A new scale and its role in consumer research Psychology and Marketing. 30: 959-970 |