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Christina R. Saenger, Ph.D. - Publications

Affiliations: 
2012 College of Business Administration / Department of Marketing Kent State University, Kent, OH, United States 
Area:
Theory and Methods
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7 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Saenger C, Thomas VL, Bock DE. Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat European Journal of Marketing. 54: 671-690. DOI: 10.1108/Ejm-03-2018-0206  0.464
2019 Saenger C, Song D. Fostering beneficial consumer responses to in-feed sponsored articles Journal of Consumer Marketing. 36: 643-654. DOI: 10.1108/Jcm-12-2017-2475  0.365
2017 Thomas VL, Saenger C. Promoting or protecting my brand: the identity-expression and fear-of-imitation conflict Journal of Consumer Marketing. 34: 66-73. DOI: 10.1108/Jcm-05-2016-1804  0.486
2017 Saenger C, Jewell RD, Grigsby JL. The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations Journal of Advertising. 46: 424-439. DOI: 10.1080/00913367.2017.1281776  0.371
2017 Thomas VL, Saenger C, Bock DE. Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self‐threat Psychology & Marketing. 34: 894-903. DOI: 10.1002/Mar.21030  0.383
2014 Jewell RD, Saenger C. Associative and dissociative comparative advertising strategies in broadening brand positioning Journal of Business Research. 67: 1559-1566. DOI: 10.1016/J.Jbusres.2014.01.014  0.339
2013 Saenger C, Thomas VL, Johnson JW. Consumption-focused self-expression word of mouth: A new scale and its role in consumer research Psychology and Marketing. 30: 959-970. DOI: 10.1002/Mar.20659  0.424
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