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Stevie Watson, Ph.D.

Affiliations: 
2006 Mississippi State University, Starkville, MS, United States 
Area:
Marketing Business Administration, Black Studies
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Brian Engelland grad student 2006 Mississippi State University
 (The relevance of skin tone: Viewers' responses to black models in advertisements.)

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Watson S, DeJong PF. (2011) Ethical Responses to Public Allegations of Skin Tone Manipulation in Print Advertising: Consumer Indifference or Consumer Concern? Journal of Promotion Management. 17: 396-406
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