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Stevie Watson, Ph.D. - Publications

Affiliations: 
2006 Mississippi State University, Starkville, MS, United States 
Area:
Marketing Business Administration, Black Studies
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1 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2011 Watson S, DeJong PF. Ethical Responses to Public Allegations of Skin Tone Manipulation in Print Advertising: Consumer Indifference or Consumer Concern? Journal of Promotion Management. 17: 396-406. DOI: 10.1080/10496491.2011.620485  0.308
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