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Joann Peck

Affiliations: 
University of Wisconsin, Madison, Madison, WI 
Area:
Marketing Business Administration, Personality Psychology, Psychometrics Psychology
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Parents

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Terry Childers grad student 1999 UMN
 (Extraction of haptic properties: Individual characteristics and stimulus characteristics)

Children

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Jennifer Wiggins grad student 2006 UW Madison
Victor A. Barger grad student 2011 UW Madison
Andrea Webb Luangrath grad student 2016 UW Madison

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Publications

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Luangrath AW, Peck J, Gustafsson A. (2020) Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator Journal of Consumer Research
Jha S, Balaji MS, Peck J, et al. (2020) The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence Journal of Retailing
Ringler C, Sirianni NJ, Gustafsson A, et al. (2019) Look but Don’t Touch! The Impact of Active Interpersonal Haptic Blocking on Compensatory Touch and Purchase Behavior Journal of Retailing. 95: 186-203
Luangrath AW, Peck J, Barger VA. (2017) Textual Paralanguage and Its Implications for Marketing Communications Journal of Consumer Psychology. 27: 98-107
Webb A, Peck J. (2015) Individual differences in interpersonal touch: On the development, validation, and use of the “comfort with interpersonal touch” (CIT) scale Journal of Consumer Psychology. 25: 60-77
Peck J, Barger VA, Webb A. (2013) In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Perceived Ownership Journal of Consumer Psychology. 23: 189-196
Klatzky RL, Peck J. (2012) Please Touch: Object Properties that Invite Touch. Ieee Transactions On Haptics. 5: 139-47
Shu SB, Peck J. (2011) Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect Journal of Consumer Psychology. 21: 439-452
Peck J, Johnson JW. (2011) Autotelic need for touch, haptics, and persuasion: The role of involvement Psychology and Marketing. 28: 222-239
Peck J, Shu SB. (2009) The Effect of Mere Touch on Perceived Ownership Journal of Consumer Research. 36: 434-447
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