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Victor A. Barger, Ph.D.

Affiliations: 
2011 Marketing University of Wisconsin, Madison, Madison, WI 
 2011- Marketing University of Wisconsin - Whitewater 
Area:
Marketing, Personality Psychology, Psychometrics, Artificial Intelligence
Website:
https://victor.barger.us
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"Victor Barger"
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Parents

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Joann Peck grad student 2011 UW Madison
 (Individual differences in need for approval: Measurement and marketing implications.)

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Publications

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Payne EM, Peltier JW, Barger VA. (2017) Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda Journal of Research in Interactive Marketing. 11: 185-197
Luangrath AW, Peck J, Barger VA. (2017) Textual Paralanguage and Its Implications for Marketing Communications Journal of Consumer Psychology. 27: 98-107
Barger V, Peltier JW, Schultz DE. (2016) Social media and consumer engagement: a review and research agenda Journal of Research in Interactive Marketing. 10: 268-287
Peck J, Barger VA, Webb A. (2013) In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Perceived Ownership Journal of Consumer Psychology. 23: 189-196
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