Americus Reed
Affiliations: | Marketing | University of Pennsylvania, Philadelphia, PA, United States |
Area:
Marketing Business Administration, General PsychologyGoogle:
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Publications
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| Shang J, Reed A, Sargeant A, et al. (2020) Marketplace Donations: The Role of Moral Identity Discrepancy and Gender: Journal of Marketing Research. 57: 375-393 |
| Reed A, Forehand MR. (2016) The ebb and flow of consumer identities: the role of memory, emotions and threats Current Opinion in Psychology. 10: 94-100 |
| Reed A, Kay A, Finnel S, et al. (2015) I Don't Want the Money, I Just Want Your Time: How Moral Identity Overcomes the Aversion to Giving Time to Prosocial Causes. Journal of Personality and Social Psychology |
| Bolton LE, Bhattacharjee A, Reed A. (2015) The Perils of Marketing Weight-Management Remedies and the Role of Health Literacy Journal of Public Policy & Marketing. 34: 50-62 |
| Bhattacharjee A, Berman JZ, Reed A. (2013) Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish Journal of Consumer Research. 39: 1167-1184 |
| Lenoir AI, Puntoni S, Reed A, et al. (2013) The impact of cultural symbols and spokesperson identity on attitudes and intentions International Journal of Research in Marketing. 30: 426-428 |
| Reed A, Forehand MR, Puntoni S, et al. (2012) Identity-Based Consumer Behavior International Journal of Research in Marketing. 29: 310-321 |
| Lodish LM, Reed A. (2011) Commentary---When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness Marketing Science. 30: 405-408 |
| Forehand MR, Perkins A, Reed A. (2011) When are automatic social comparisons not automatic? The effect of cognitive systems on user imagery-based self-concept activation Journal of Consumer Psychology. 21: 88-100 |
| Aquino K, Freeman D, Reed A, et al. (2009) Testing a social-cognitive model of moral behavior: the interactive influence of situations and moral identity centrality. Journal of Personality and Social Psychology. 97: 123-41 |