| Year |
Citation |
Score |
| 2019 |
Badrinarayanan V, Becerra EP. Shoppers’ attachment with retail stores: Antecedents and impact on patronage intentions Journal of Retailing and Consumer Services. 50: 371-378. DOI: 10.1016/J.Jretconser.2018.07.012 |
0.432 |
|
| 2019 |
Badrinarayanan V, Becerra EP. Antecedents and consequences of shoppers' attitude toward branded store-within-stores: An exploratory framework Journal of Business Research. 105: 189-200. DOI: 10.1016/J.Jbusres.2019.08.007 |
0.459 |
|
| 2015 |
Cooley DO, Brice J, Becerra EP, Chapa S. The effect of cosmopolitanism on multi-ethnic u.s. markets under varying conditions of diversity in advertising Academy of Marketing Studies Journal. 19: 119-138. |
0.321 |
|
| 2014 |
Chapa S, Becerra EP. The effect of generational status in language–tailored political messages: Why advertising needs to adjust to appeal to young adult Latino–Americans Journal of Advertising Research. 54: 356-366. DOI: 10.2501/Jar-54-3-356-366 |
0.304 |
|
| 2014 |
Kemp E, Jillapalli R, Becerra E. Healthcare branding: Developing emotionally based consumer brand relationships Journal of Services Marketing. 28: 126-137. DOI: 10.1108/Jsm-08-2012-0157 |
0.356 |
|
| 2014 |
Korgaonkar P, Petrescu M, Becerra E. Shopping orientations and patronage preferences for internet auctions International Journal of Retail and Distribution Management. 42: 352-368. DOI: 10.1108/Ijrdm-03-2012-0022 |
0.679 |
|
| 2014 |
Badrinarayanan V, Becerra EP, Madhavaram S. Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers Journal of Retailing and Consumer Services. 21: 1013-1020. DOI: 10.1016/J.Jretconser.2014.01.002 |
0.492 |
|
| 2013 |
Becerra EP, Badrinarayanan V. The influence of brand trust and brand identification on brand evangelism Journal of Product and Brand Management. 22: 371-383. DOI: 10.1108/Jpbm-09-2013-0394 |
0.547 |
|
| 2013 |
Becerra EP, Badrinarayanan V, Kim CH. Influence of thinking tendencies on online transaction of hybrid retailers Journal of Business Research. 66: 336-344. DOI: 10.1016/J.Jbusres.2011.08.014 |
0.534 |
|
| 2012 |
Badrinarayanan V, Becerra EP, Kim CH, Madhavaram S. Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: Initial evidence from the U.S. and South Korea Journal of the Academy of Marketing Science. 40: 539-557. DOI: 10.1007/S11747-010-0239-9 |
0.406 |
|
| 2011 |
Becerra EP, Korgaonkar PK. Effects of trust beliefs on consumers' online intentions European Journal of Marketing. 45: 936-962. DOI: 10.1108/03090561111119921 |
0.707 |
|
| 2010 |
Korgaonkar PK, Silverblatt R, Becerra EP. The Hispanic view of e-mail, popup, and banner advertising International Journal of E-Business Research. 6: 45-58. DOI: 10.4018/Jebr.2010040103 |
0.686 |
|
| 2010 |
Becerra EP, Korgaonkar PK. The influence of ethnic identification in digital advertising how hispanic Americans' response to pop-up, e-mail, and banner advertising affects online purchase intentions Journal of Advertising Research. 50: 279-291. DOI: 10.2501/S0021849910091440 |
0.687 |
|
| 2010 |
Korgaonkar P, Becerra E, O'Leary B, Goldring D. Product classifications, consumer characteristics, and patronage preference for online auction Journal of Retailing and Consumer Services. 17: 270-277. DOI: 10.1016/J.Jretconser.2010.02.004 |
0.685 |
|
| 2009 |
Becerra EP. The effect of price and trust beliefs on online evaluations International Journal of Electronic Marketing and Retailing. 2: 299-316. DOI: 10.1504/Ijemr.2009.025247 |
0.524 |
|
| 2008 |
Becerra E, Stutts MA. Ugly Duckling by Day, Super Model by Night: The Influence of Body Image on the Use of Virtual Worlds The Journal of Virtual Worlds Research. 1. DOI: 10.4101/Jvwr.V1I2.346 |
0.394 |
|
| 2004 |
Korgaonkar P, Silverblatt R, Becerra E. Hispanics and patronage preferences for shopping from the Internet Journal of Computer-Mediated Communication. 9. DOI: 10.1111/J.1083-6101.2004.Tb00288.X |
0.668 |
|
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