Enrique P. Becerra, Ph.D.
Affiliations: | 2006 | Florida Atlantic University, Boca Raton, FL, United States |
Area:
Marketing Business AdministrationGoogle:
"Enrique Becerra"Mean distance: 26716.5
Parents
Sign in to add mentor| Pradeep Korgaonkar | grad student | 2006 | Florida Atlantic University | |
| (Influence of consumers' trust beliefs on intentions to transact in the online environment: An e -tail study.) | ||||
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Publications
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| Badrinarayanan V, Becerra EP. (2019) Shoppers’ attachment with retail stores: Antecedents and impact on patronage intentions Journal of Retailing and Consumer Services. 50: 371-378 |
| Badrinarayanan V, Becerra EP. (2019) Antecedents and consequences of shoppers' attitude toward branded store-within-stores: An exploratory framework Journal of Business Research. 105: 189-200 |
| Cooley DO, Brice J, Becerra EP, et al. (2015) The effect of cosmopolitanism on multi-ethnic u.s. markets under varying conditions of diversity in advertising Academy of Marketing Studies Journal. 19: 119-138 |
| Chapa S, Becerra EP. (2014) The effect of generational status in language–tailored political messages: Why advertising needs to adjust to appeal to young adult Latino–Americans Journal of Advertising Research. 54: 356-366 |
| Kemp E, Jillapalli R, Becerra E. (2014) Healthcare branding: Developing emotionally based consumer brand relationships Journal of Services Marketing. 28: 126-137 |
| Korgaonkar P, Petrescu M, Becerra E. (2014) Shopping orientations and patronage preferences for internet auctions International Journal of Retail and Distribution Management. 42: 352-368 |
| Badrinarayanan V, Becerra EP, Madhavaram S. (2014) Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers Journal of Retailing and Consumer Services. 21: 1013-1020 |
| Becerra EP, Badrinarayanan V. (2013) The influence of brand trust and brand identification on brand evangelism Journal of Product and Brand Management. 22: 371-383 |
| Becerra EP, Badrinarayanan V, Kim CH. (2013) Influence of thinking tendencies on online transaction of hybrid retailers Journal of Business Research. 66: 336-344 |
| Badrinarayanan V, Becerra EP, Kim CH, et al. (2012) Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: Initial evidence from the U.S. and South Korea Journal of the Academy of Marketing Science. 40: 539-557 |