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Amonrat Thoumrungroje, Ph.D. - Publications

Affiliations: 
2004 Washington State University, Pullman, WA, United States 
Area:
Marketing Business Administration
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13 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Thoumrungroje A, Racela OC. Unveiling Internationalization Decision-Making of Burmese Managers: A Strategic Cognition Perspective Journal of Asia-Pacific Business. 21: 4-26. DOI: 10.1080/10599231.2020.1708229  0.413
2020 Racela OC, Thoumrungroje A. Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization Journal of Global Marketing. 33: 46-63. DOI: 10.1080/08911762.2018.1549302  0.513
2019 Racela OC, Thoumrungroje A. When do customer orientation and innovation capabilities matter? An investigation of contextual impacts Asia Pacific Journal of Marketing and Logistics. 32: 445-472. DOI: 10.1108/Apjml-03-2019-0143  0.608
2017 Boonchoo P, Thoumrungroje A. A Cross-Cultural Examination of the Impact of Transformation Expectations on Impulse Buying and Conspicuous Consumption Journal of International Consumer Marketing. 29: 194-205. DOI: 10.1080/08961530.2017.1289357  0.405
2015 Thoumrungroje A. The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance: Evidence from firms in Thailand Advances in International Marketing. 26: 179-198. DOI: 10.1108/S1474-797920150000026009  0.534
2014 Racela O, Thoumrungroje A. The Direct And Indirect Influence Of Consumer Cosmopolitanism And Ethnocentrism On Cultural Adaptability Among Consumers In Thailand The Journal of International Management Studies. 14: 95-104. DOI: 10.18374/Jims-14-2.10  0.313
2014 Thoumrungroje A. The Influence of Social Media Intensity and EWOM on Conspicuous Consumption Procedia - Social and Behavioral Sciences. 148: 7-15. DOI: 10.1016/J.Sbspro.2014.07.009  0.397
2013 Thoumrungroje A, Racela OC. Thai Beverage Public Company Limited: Thailand leader, global challenger Emerald Emerging Markets Case Studies. 3: 1-20. DOI: 10.1108/Eemcs-03-2013-0020  0.525
2013 Thoumrungroje A, Racela O. The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance Journal of Strategic Marketing. 21: 140-159. DOI: 10.1080/0965254X.2012.742129  0.524
2012 Racela OC, Thoumrungroje A. International market expansion of “Jintan Nude” in Thailand Emerald Emerging Markets Case Studies. 2: 1-10. DOI: 10.1108/20450621211256265  0.556
2011 Vithessonthi C, Thoumrungroje A. Strategic change and firm performance: the moderating effect of organisational learning Journal of Asia Business Studies. 5: 194-210. DOI: 10.1108/15587891111152348  0.491
2007 Racela OC, Chaikittisilpa C, Thoumrungroje A. Market orientation, international business relationships and perceived export performance International Marketing Review. 24: 144-163. DOI: 10.1108/02651330710741794  0.634
2005 Thoumrungroje A, Tansuhaj P. Entrepreneurial Strategic Posture, International Diversification, and Firm Performance The Multinational Business Review. 13: 55-73. DOI: 10.1108/1525383X200500003  0.458
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