Amonrat Thoumrungroje, Ph.D.
Affiliations: | 2004 | Washington State University, Pullman, WA, United States |
Area:
Marketing Business AdministrationGoogle:
"Amonrat Thoumrungroje"Mean distance: 26716.5
Parents
Sign in to add mentor| Patriya Tansuhaj | grad student | 2004 | WSU | |
| (The effects of globalization on marketing strategy and performance.) | ||||
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Publications
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| Thoumrungroje A, Racela OC. (2020) Unveiling Internationalization Decision-Making of Burmese Managers: A Strategic Cognition Perspective Journal of Asia-Pacific Business. 21: 4-26 |
| Racela OC, Thoumrungroje A. (2020) Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization Journal of Global Marketing. 33: 46-63 |
| Racela OC, Thoumrungroje A. (2019) When do customer orientation and innovation capabilities matter? An investigation of contextual impacts Asia Pacific Journal of Marketing and Logistics. 32: 445-472 |
| Boonchoo P, Thoumrungroje A. (2017) A Cross-Cultural Examination of the Impact of Transformation Expectations on Impulse Buying and Conspicuous Consumption Journal of International Consumer Marketing. 29: 194-205 |
| Thoumrungroje A. (2015) The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance: Evidence from firms in Thailand Advances in International Marketing. 26: 179-198 |
| Racela O, Thoumrungroje A. (2014) The Direct And Indirect Influence Of Consumer Cosmopolitanism And Ethnocentrism On Cultural Adaptability Among Consumers In Thailand The Journal of International Management Studies. 14: 95-104 |
| Thoumrungroje A. (2014) The Influence of Social Media Intensity and EWOM on Conspicuous Consumption Procedia - Social and Behavioral Sciences. 148: 7-15 |
| Thoumrungroje A, Racela OC. (2013) Thai Beverage Public Company Limited: Thailand leader, global challenger Emerald Emerging Markets Case Studies. 3: 1-20 |
| Thoumrungroje A, Racela O. (2013) The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance Journal of Strategic Marketing. 21: 140-159 |
| Racela OC, Thoumrungroje A. (2012) International market expansion of “Jintan Nude” in Thailand Emerald Emerging Markets Case Studies. 2: 1-10 |