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Er Fang, Ph.D. - Publications

Affiliations: 
2004 University of Missouri - Columbia, Columbia, MO, United States 
Area:
Business Education, Marketing Business Administration
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3 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2016 Fang E, Lee J, Palmatier R, Guo Z. Understanding the effects of plural marketing structures on alliance performance Journal of Marketing Research. 53: 628-645. DOI: 10.1509/Jmr.13.0318  0.501
2016 Fang E, Lee J, Palmatier R, Han S. If it takes a village to foster innovation, success depends on the neighbors: The effects of global and ego networks on new product launches Journal of Marketing Research. 53: 319-337. DOI: 10.1509/Jmr.13.0226  0.496
2015 Fang E, Li X, Huang M, Palmatier RW. Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms Journal of Marketing Research. 52: 407-422. DOI: 10.1509/Jmr.13.0165  0.492
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