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Er Fang, Ph.D.

Affiliations: 
2004 University of Missouri - Columbia, Columbia, MO, United States 
Area:
Business Education, Marketing Business Administration
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"Er Fang"
Mean distance: 26716.5
 
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Kenneth R. Evans grad student 2004 University of Missouri - Columbia
 (Creating customer value through customer participation in B2B markets: A value creation and value sharing perspective.)

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Publications

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Fang E, Lee J, Palmatier R, et al. (2016) Understanding the effects of plural marketing structures on alliance performance Journal of Marketing Research. 53: 628-645
Fang E, Lee J, Palmatier R, et al. (2016) If it takes a village to foster innovation, success depends on the neighbors: The effects of global and ego networks on new product launches Journal of Marketing Research. 53: 319-337
Fang E, Li X, Huang M, et al. (2015) Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms Journal of Marketing Research. 52: 407-422
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