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Soonkwan Hong, Ph.D. - Publications

Affiliations: 
2010 Business The University of Texas - Pan American 
Area:
Marketing Business Administration, Cultural Anthropology
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10 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Vicdan H, Hong S. Enrollment of space into the network of sustainability Marketing Theory. 18: 169-187. DOI: 10.1177/1470593117732456  0.669
2017 Batat W, Peter PC, Vicdan H, Manna V, Ulusoy E, Ulusoy E, Hong S. Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers Journal of Marketing Management. 33: 580-601. DOI: 10.1080/0267257X.2017.1289974  0.586
2016 Batat W, Manna V, Ulusoy E, Peter PC, Ulusoy E, Vicdan H, Hong S. New paths in researching “alternative” consumption and well-being in marketing: alternative food consumption / Alternative food consumption: What is “alternative”? / Rethinking “literacy” in the adoption of AFC / Social class dynamics in AFC: Marketing Theory. 16: 1470593116649793. DOI: 10.1177/1470593116649793  0.594
2016 Hong S, Vicdan H. Re-imagining the utopian: Transformation of a sustainable lifestyle in ecovillages Journal of Business Research. 69: 120-136. DOI: 10.1016/J.Jbusres.2015.07.026  0.704
2014 Hong S, Minor MS. The latent potential of virtual communities as brand missionaries: Implications from US and Korean bloggers International Journal of Electronic Marketing and Retailing. 6: 4-27. DOI: 10.1504/Ijemr.2014.064875  0.383
2013 Hong S, Kim C. Surfing the Korean wave Qualitative Market Research: An International Journal. 16: 53-75. DOI: 10.1108/13522751311289767  0.325
2011 Wang YJ, Hong S, Wei J, Cruthirds KW. Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks International Journal of Electronic Marketing and Retailing. 4: 80-99. DOI: 10.1504/Ijemr.2011.039898  0.372
2011 Hong S, Wang YJ. Invested loyalty: the impact of ubiquitous technology on the current loyalty paradigm and the potential revolution Journal of Strategic Marketing. 19: 187-204. DOI: 10.1080/0965254X.2011.557742  0.325
2009 Hong S, Wang YJ. When Relationship Marketing Collides With Technology Journal of Relationship Marketing. 8: 218-230. DOI: 10.1080/15332660902991080  0.37
2008 Hong S, Wang YJ, Santos GDL. The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience Journal of Promotion Management. 14: 103-120. DOI: 10.1080/10496490802492457  0.347
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