Lisa K. Scheer - Publications

Affiliations: 
University of Missouri - Columbia, Columbia, MO, United States 
Area:
Marketing Business Administration, Behavioral Psychology

20 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2019 Lawrence JM, Crecelius AT, Scheer LK, Patil A. Multichannel Strategies for Managing the Profitability of Business-to-Business Customers: Journal of Marketing Research. 56: 479-497. DOI: 10.1177/0022243718816952  0.389
2019 Lawrence JM, Crecelius AT, Scheer LK, Lam SK. When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers Journal of the Academy of Marketing Science. 47: 837-857. DOI: 10.1007/S11747-019-00672-8  0.478
2019 Crecelius AT, Lawrence JM, Lee J, Lam SK, Scheer LK. Effects of channel members’ customer-centric structures on supplier performance Journal of the Academy of Marketing Science. 47: 56-75. DOI: 10.1007/S11747-018-0606-5  0.507
2014 Scheer LK, Miao CF, Palmatier RW. Dependence and interdependence in marketing relationships: meta-analytic insights Journal of the Academy of Marketing Science. 43: 694-712. DOI: 10.1007/S11747-014-0418-1  0.526
2013 Lund DJ, Scheer LK, Kozlenkova IV. Culture's Impact on the Importance of Fairness in Interorganizational Relationships Journal of International Marketing. 21: 21-43. DOI: 10.1509/Jim.13.0020  0.585
2010 Scheer LK, Shehryar O, Wood CM. How budget constraints impact consumers' response to discount presentation formats Journal of Product & Brand Management. 19: 225-232. DOI: 10.1108/10610421011046201  0.357
2010 Scheer LK, Miao CF, Garrett J. The effects of supplier capabilities on industrial customers’ loyalty: the role of dependence Journal of the Academy of Marketing Science. 38: 90-104. DOI: 10.1007/S11747-008-0129-6  0.479
2010 Sa Vinhas A, Chatterjee S, Dutta S, Fein A, Lajos J, Neslin S, Scheer L, Ross W, Wang Q. Channel design, coordination, and performance: Future research directions Marketing Letters. 21: 223-237. DOI: 10.1007/S11002-010-9105-2  0.413
2008 Arnold T, Landry T, Scheer L, Stan S. The role of equity and work environment in the formation of salesperson distributive fairness judgments Journal of Personal Selling and Sales Management. 29: 61-80. DOI: 10.2753/Pss0885-3134290104  0.628
2008 Fang E, Palmatier RW, Scheer LK, Li N. Trust at different organizational levels Journal of Marketing. 72: 80-98. DOI: 10.1509/Jmkg.72.2.80  0.551
2008 Palmatier RW, Scheer LK, Evans KR, Arnold TJ. Achieving relationship marketing effectiveness in business-to-business exchanges Journal of the Academy of Marketing Science. 36: 174-190. DOI: 10.1007/S11747-007-0078-5  0.637
2007 Palmatier RW, Scheer LK, Steenkamp JBEM. Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty Journal of Marketing Research. 44: 185-199. DOI: 10.1509/Jmkr.44.2.185  0.539
2007 Palmatier RW, Scheer LK, Houston MB, Evans KR, Gopalakrishna S. Use of relationship marketing programs in building customer-salesperson and customer-firm relationships: Differential influences on financial outcomes International Journal of Research in Marketing. 24: 210-223. DOI: 10.1016/J.Ijresmar.2006.12.006  0.596
2003 Scheer LK, Kumar N, Steenkamp JEM. Reactions to Perceived Inequity in U.S. and Dutch Interorganizational Relationships Academy of Management Journal. 46: 303-316. DOI: 10.5465/30040624  0.413
2000 Kumar N, Scheer L, Kotler P. From market driven to market driving European Management Journal. 18: 129-142. DOI: 10.1016/S0263-2373(99)00084-5  0.491
1998 Kumar N, Scheer LK, Steenkamp JEM. Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships: Journal of Marketing Research. 35: 225-235. DOI: 10.2307/3151850  0.404
1996 Geyskens I, Steenkamp JEM, Scheer LK, Kumar N. The effects of trust and interdependence on relationship commitment: A trans-Atlantic study International Journal of Research in Marketing. 13: 303-317. DOI: 10.1016/S0167-8116(96)00006-7  0.555
1995 Kumar N, Scheer LK, Steenkamp JEM. The Effects of Supplier Fairness On Vulnerable Resellers Journal of Marketing Research. 32: 54-65. DOI: 10.2307/3152110  0.447
1995 Kumar N, Scheer LK, Steenkamp JEM. The Effects of Perceived Interdependence on Dealer Attitudes Journal of Marketing Research. 32: 348-356. DOI: 10.2307/3151986  0.352
1992 Scheer LK, Stern LW. The Effect of Influence Type and Performance Outcomes on Attitude toward the Influencer Journal of Marketing Research. 29: 128-142. DOI: 10.1177/002224379202900111  0.357
Show low-probability matches.