Pravin Nath, Ph.D. - Publications
Affiliations: | 2006 | University of Texas at Austin, Austin, Texas, U.S.A. |
Area:
Marketing Business Administration, Management Business Administration| Year | Citation | Score | |||
|---|---|---|---|---|---|
| 2020 | Nath P, Bharadwaj N. Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters Journal of the Academy of Marketing Science. 48: 670-694. DOI: 10.1007/S11747-019-00714-1 | 0.604 | |||
| 2019 | Nath P, Kirca AH, Kim S, Andras TL. The Effects of Retail Banner Standardization on the Performance of Global Retailers Journal of Retailing. 95: 30-46. DOI: 10.1016/J.Jretai.2019.04.002 | 0.56 | |||
| 2018 | Brower J, Nath P. Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience Marketing Letters. 29: 405-419. DOI: 10.1007/S11002-018-9474-5 | 0.596 | |||
| 2017 | Nath P, Mahajan V. Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover Journal of the Academy of Marketing Science. 45: 93-118. DOI: 10.1007/S11747-016-0478-5 | 0.616 | |||
| 2016 | Nath P, Bell M. A study of the structural integration of the marketing and PR functions in the C-suite Journal of Marketing Communications. 22: 626-652. DOI: 10.1080/13527266.2014.933443 | 0.59 | |||
| 2011 | Nath P, Mahajan V. Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams Journal of Marketing. 75: 60-77. DOI: 10.1509/Jmkg.75.1.60 | 0.586 | |||
| 2008 | Nath P, Mahajan V. Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams. Journal of Marketing. 72: 65-81. DOI: 10.1509/Jmkg.72.1.65 | 0.614 | |||
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