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Ahmet H. Kirca, Ph.D. - Publications

Affiliations: 
2004 University of South Carolina, Columbia, SC 
Area:
Marketing Business Administration, Management Business Administration
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18 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Kirca AH, Randhawa P, Talay MB, Akdeniz MB. The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry International Journal of Research in Marketing. 37: 421-439. DOI: 10.1016/J.Ijresmar.2019.09.003  0.537
2019 Nath P, Kirca AH, Kim S, Andras TL. The Effects of Retail Banner Standardization on the Performance of Global Retailers Journal of Retailing. 95: 30-46. DOI: 10.1016/J.Jretai.2019.04.002  0.642
2017 Rubera G, Kirca AH. You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value Journal of the Academy of Marketing Science. 45: 741-761. DOI: 10.1007/S11747-016-0512-7  0.638
2017 Talay MB, Akdeniz MB, Kirca AH. When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry Journal of the Academy of Marketing Science. 45: 513-533. DOI: 10.1007/S11747-016-0507-4  0.605
2016 Kirca AH, Fernandez WD, Kundu SK. An empirical analysis and extension of internalization theory in emerging markets: The role of firm-specific assets and asset dispersion in the multinationality-performance relationship Journal of World Business. 51: 628-640. DOI: 10.1016/J.Jwb.2016.03.003  0.691
2012 Rubera G, Kirca AH. Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration Journal of Marketing. 76: 130-147. DOI: 10.1509/Jm.10.0494  0.67
2012 Kirca AH, Hult GTM, Deligonul S, Perryy MZ, Cavusgil ST. A Multilevel Examination of the Drivers of Firm Multinationality A Meta-Analysis Journal of Management. 38: 502-530. DOI: 10.1177/0149206310369177  0.631
2012 Kirca AH, Roth K, Hult GTM, Cavusgil ST. The role of context in the multinationality-performance relationship: A meta-analytic review Global Strategy Journal. 2: 108-121. DOI: 10.1002/Gsj.1032  0.659
2011 Kirca AH, Hult GTM, Roth K, Cavusgil ST, Perryy MZ, Akdeniz MB, Deligonul SZ, Mena JZ, Pollitte WA, Hoppner JJ, Miller JC, White RC. Firm-specific assets, multinationality, and financial performance: A meta-analytic review and theoretical integration Academy of Management Journal. 54: 47-72. DOI: 10.5465/Amj.2011.59215090  0.66
2011 Kirca AH. The effects of market orientation on subsidiary performance: Empirical evidence from MNCs in Turkey Journal of World Business. 46: 447-454. DOI: 10.1016/J.Jwb.2010.10.005  0.673
2011 Kirca AH, Bearden WO, Roth K. Implementation of market orientation in the subsidiaries of global companies: the role of institutional factors Journal of the Academy of Marketing Science. 39: 683-699. DOI: 10.1007/S11747-010-0234-1  0.655
2010 Kirca AH. The effects of national culture on market orientation: conceptual framework and research propositions Strategic Direction. 26: 76-79. DOI: 10.1108/Sd.2010.05626Aad.006  0.592
2010 Kirca AH, Yaprak A. The use of meta-analysis in international business research: Its current status and suggestions for better practice International Business Review. 19: 306-314. DOI: 10.1016/J.Ibusrev.2010.01.001  0.382
2009 Kirca AH, Hult GTM. Intra‐organizational factors and market orientation: effects of national culture International Marketing Review. 26: 633-650. DOI: 10.1108/02651330911001323  0.58
2009 Kirca AH, Cavusgil ST, Hult GTM. The effects of national culture on market orientation: Conceptual framework and research propositions International Business Review. 18: 111-118. DOI: 10.1016/J.Ibusrev.2009.02.003  0.593
2008 Matthyssens P, Kirca AH, Pace S. Business-to-business marketing and globalization: Two of a kind International Marketing Review. 25: 481-486. DOI: 10.1108/02651330810904044  0.605
2005 Kirca AH, Jayachandran S, Bearden WO. Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance Journal of Marketing. 69: 24-41. DOI: 10.1509/Jmkg.69.2.24.60761  0.679
2005 Kirca AH. The impact of mode of operation on sales performance in international services Journal of Services Marketing. 19: 39-46. DOI: 10.1108/08876040510579389  0.551
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