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Shiri D. Vivek, Ph.D. - Publications

Affiliations: 
2009 Marketing The University of Alabama, Tuscaloosa, AL 
Area:
Marketing Business Administration, Social Psychology
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6 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2014 Vivek SD, Beatty SE, Dalela V, Morgan RM. A Generalized Multidimensional Scale for Measuring Customer Engagement The Journal of Marketing Theory and Practice. 22: 401-420. DOI: 10.2753/Mtp1069-6679220404  0.45
2013 Vivek SD, Richey RG. Understanding performance of joint ventures: Modeling the interactional strength of fit between partners The International Journal of Logistics Management. 24: 356-379. DOI: 10.1108/Ijlm-10-2012-0109  0.415
2012 Vivek SD, Beatty SE, Morgan RM. Customer engagement: Exploring customer relationships beyond purchase Journal of Marketing Theory and Practice. 20: 127-145. DOI: 10.2753/Mtp1069-6679200201  0.464
2009 Cheng JM, Wang ES, Lin JY, Vivek SD. Why do customers utilize the internet as a retailing platform Asia Pacific Journal of Marketing and Logistics. 21: 144-160. DOI: 10.1108/13555850910926290  0.41
2009 Vivek SD, Richey RG, Dalela V. A longitudinal examination of partnership governance in offshoring: A moving target Journal of World Business. 44: 16-30. DOI: 10.1016/J.Jwb.2008.03.017  0.454
2008 Vivek SD, Banwet DK, Shankar R. Analysis of interactions among core, transaction and relationship-specific investments: The case of offshoring Journal of Operations Management. 26: 180-197. DOI: 10.1016/J.Jom.2007.02.010  0.397
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