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Michael A. Callow, Ph.D. - Publications

Affiliations: 
2000 City University of New York, New York, NY, United States 
Area:
Marketing Business Administration
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5 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Callow MA, Callow DD, Smith C. Older Adults' Intention to Socially Isolate Once COVID-19 Stay-at-Home Orders Are Replaced With "Safer-at-Home" Public Health Advisories: A Survey of Respondents in Maryland. Journal of Applied Gerontology : the Official Journal of the Southern Gerontological Society. 733464820944704. PMID 32697126 DOI: 10.1177/0733464820944704  0.354
2018 Ahmad SN, Callow M. "Free Shipping" or "Dollar off"? the Moderating Effects of List Price and E-Shopping Experience on Consumer Preference for Online Discount International Journal of Electronic Commerce Studies. 9: 55-70. DOI: 10.7903/Ijecs.1542  0.314
2004 Callow M, Schiffman LG. Sociocultural meanings in visually standardized print ads European Journal of Marketing. 38: 1113-1128. DOI: 10.1108/03090560410548898  0.513
2004 Lerman D, Callow M. Content analysis in cross-cultural advertising research: insightful or superficial? International Journal of Advertising. 23: 507-521. DOI: 10.1080/02650487.2004.11072897  0.334
2002 Callow M, Schiffman L. Implicit meaning in visual print advertisements: a cross-cultural examination of the contextual communication effect International Journal of Advertising. 21: 259-277. DOI: 10.1080/02650487.2002.11104929  0.517
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