Renana Peres
Affiliations: | Business Administration | Hebrew University, Jerusalem, Jerusalem, Israel |
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Publications
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| Muller E, Peres R. (2019) The effect of social networks structure on innovation performance: A review and directions for research International Journal of Research in Marketing. 36: 3-19 |
| Lovett MJ, Peres R, Xu L. (2019) Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth Quantitative Marketing and Economics. 17: 215-255 |
| Lovett MJ, Peres R. (2018) Mobile diaries – Benchmark against metered measurements: An empirical investigation International Journal of Research in Marketing. 35: 224-241 |
| Peres R, Van Den Bulte C. (2014) When to take or forgo new product exclusivity: Balancing protection from competition against word-of-mouth spillover Journal of Marketing. 78: 83-100 |
| Lovett M, Peres R, Shachar R. (2014) A data set of brands and their characteristics Marketing Science. 33: 609-617 |
| Peres R. (2014) The impact of network characteristics on the diffusion of innovations Physica a: Statistical Mechanics and Its Applications. 402: 330-343 |
| Peres R, Muller E, Mahajan V. (2010) Innovation diffusion and new product growth models: A critical review and research directions International Journal of Research in Marketing. 27: 91-106 |
| Lilien GL, Grewal R, Bowman D, et al. (2010) Calculating, creating, and claiming value in business markets: Status and research agenda Marketing Letters. 21: 287-299 |
| Libai B, Muller E, Peres R. (2009) The diffusion of services Journal of Marketing Research. 46: 163-175 |
| Libai B, Muller E, Peres R. (2009) The Role of Within-Brand and Cross-Brand Communications in Competitive Growth Journal of Marketing. 73: 19-34 |