Jaideep Sengupta
Affiliations: | HKUST | Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong |
Area:
Marketing Business Administration, Behavioral PsychologyGoogle:
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Publications
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| Huang Y, Sengupta J. (2020) The Influence of Disease Cues on Preference for Typical versus Atypical Products Journal of Consumer Research. 47: 393-411 |
| Yan D, Sengupta J. (2020) The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences Journal of Consumer Research |
| Chen F, Sengupta J, Adaval R. (2018) Does Endowing a Product with Life Make One Feel More Alive? The Effect of Product Anthropomorphism on Consumer Vitality Journal of the Association For Consumer Research. 3: 503-513 |
| Yan D, Sengupta J, Hong J. (2016) Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode Journal of Consumer Research. 43: 598-613 |
| Chen F, Sengupta J. (2014) Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality Journal of Consumer Research. 41: 1089-1107 |
| Shen H, Sengupta J. (2014) The Crossmodal Effect of Attention on Preferences: Facilitation versus Impairment Journal of Consumer Research. 40: 885-903 |
| Yan D, Sengupta J, Wyer RS. (2014) Package size and perceived quality: The intervening role of unit price perceptions Journal of Consumer Psychology. 24: 4-17 |
| Chan E, Sengupta J. (2013) Observing Flattery: A Social Comparison Perspective Journal of Consumer Research. 40: 740-758 |
| Yan D, Sengupta J. (2013) The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity Journal of Consumer Research. 39: 931-946 |
| Chan E, Sengupta J, Mukhopadhyay A. (2013) The Antecedents of Anticipatory Purchase: Reconciling the Two Routes to Optimism Journal of Consumer Psychology. 23: 90-105 |