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Dengfeng Yan, Ph.D.

Affiliations: 
2012 HKUST Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong 
Area:
Marketing Business Administration, Behavioral Psychology
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"Dengfeng Yan"
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Parents

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Jaideep Sengupta grad student 2012 HKUST
 (Psychological Distance and Construal Level: New Insights and Implications.)

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Publications

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Yan D, Sengupta J. (2020) The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences Journal of Consumer Research
Yan D, Pena-Marin J. (2017) Round Off the Bargaining: The Effects of Offer Roundness on Willingness to Accept Journal of Consumer Research. 44: 381-395
Yan D, Sengupta J, Hong J. (2016) Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode Journal of Consumer Research. 43: 598-613
Yan D. (2016) Numbers Are Gendered: The Role of Numerical Precision Journal of Consumer Research. 43: 303-316
Yan D, Tsang ASL. (2016) The misforecasted spoiler effect: Underlying mechanism and boundary conditions Journal of Consumer Psychology. 26: 81-90
Yan D, Muthukrishnan A. (2014) Killing Hope with Good Intentions: The Effects of Consolation Prizes on Preference for Lottery Promotions Journal of Marketing Research. 51: 198-204
Yan D, Sengupta J, Wyer RS. (2014) Package size and perceived quality: The intervening role of unit price perceptions Journal of Consumer Psychology. 24: 4-17
Yan D, Sengupta J. (2013) The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity Journal of Consumer Research. 39: 931-946
Yan D, Sengupta J. (2011) Effects of Construal Level on the Price-Quality Relationship Journal of Consumer Research. 38: 376-389
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